How Many Images Do You Test Until Something Works? (6)
Hi guys, how many banners do you test until something works?
When I test, usually it takes 10 images to get 2 profitable.
What is your experiences?
That's a pretty general question - would really depend on the particular situation.
I would like to hear about YOUR experiences though - 2 banners out of every 10 profitable is quite a feat. Care to share some tips? 
Amy
I missed this thread somehow
As Amy mentioned, this is a too general question to really give you a qualified answer.
If you have a proven angle and banner design, so simply replacing the females on the banners, then yes, it doesnt have to take more than 10 to find some that would work.
But if you're starting from scratch, so looking for the correct angle, picture and maybe even LP combination ... well this can take dozens of attempts easily.
Originally Posted by bdmmoreira
Yes. 2 out of 10 after finding a proven angle and banner style. I'm telling more about replacing the females on the banners.
Nice to hear your experiences.
We tested A LOT of images when we started in adult. But once you get the system running and a team going, the hit rate increases quite a lot.
The thing with adult is banners burnout rate is very high. I rotate my banners like every 3-4 days keeping the same layout and changing the images. Usually every 5 banners, 1-2 banners will perform. Then every few rotation I will get the team to roll in new layouts and usually every 7-8 new layouts 1-2 will stick and we will use that layout to test female images again. So its a constant testing of images. There is no magic number to test till in my opinion. Because you are always testing. Even after it works.
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