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Adult - Mobile - Green ! This is my goal ! (8)


02-19-2016 09:30 AM #1 paulfav (Member)
Adult - Mobile - Green ! This is my goal !

Hello STM !

The past weeks i have run some Sweeps offer but the ROI wasn't really good.

Before trying AM, i was running some dating website, with some Fake Twitter account.

So yesterday, i was like " But, why don't you try to run so dating mobile offer ? "

So i pickup my Affiliate manager on skype, ask him for good Mobile Dating Offer and pickup one.

The offer has 2.25$ CPA SOI. It was a mobile offer.


For the first run i used :
- 7 Pre-LP, all with back button script that redirect to the offer but none popup when the user leave the page or click to see the offer.
- 3 Offers LP
- I spend like 20$
- I have run this test between 7PM and 9PM

This is the result, so i think it's not really bad, maybe pretty a good start !

Click image for larger version. 

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ID:	9976

For the second run i used :
- The same 7 LP BUT, i have had popup when the user want to close the page, and a simple popup when the user click to go the offer
- 3 same offers LP
- I spend 40$
- I have run this test between 10PM and 00AM

This is the result, i have a lot of question about this ! Like you can the the CTR of all my page are lower than the version without popup ! But the CR is better !

Click image for larger version. 

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ID:	9975

I have a lot of question :

- What should I do now ?
- Do you think this number are great for a start on RON network without any cut ?
- Do i have to test more LP or 7 it's a good number ?
- Why with exit popup and pre-offer popup i have a big lower CTR ?

What i'm going to do today :

- I have find an similar mobile offer with a bigger CPA, 3$ and this offer is on top offer.
- I'm going to keep the LP2 version, because the CR is better, and you make money with the CR not the CTR
- I'm going to run traffic between 21PM-00AM
- Maybe for 50$ i think !

If you have any idea, return, please let me know !

Have a good day
Paul


02-19-2016 11:33 AM #2 paulfav (Member)

Hi again,

I just run some 15$ traffic test, with the 7*2 LP.
To see if the difference between the CTR was due to the different hours.

But like you can see between the LP just with a backup script and the LP - 2 With backup script + Popup when it on backup button + Popup when click on close button and popup just before go to the offer page there are like 10% of difference !

I really need your help on this.
I can't see why.

Click image for larger version. 

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ID:	9978

Hope you will help me to figure this out

Have a good day !


02-19-2016 11:55 AM #3 matuloo (Legendary Moderator)

Hello

We need to sort out a few things here as it looks a bit messy to me.

So the 1st test was for about $20 and you made almost $30 which would mean you actually turned profit.
The 2nd test was for $40 and you only made $15.75, so way worse results. You said that the CTR now is lower, but in reality it was higher. Then you said the CR was higher, but it was acually lower
It would also be a good idea to set some cost values per click in Voluum, so its easier to analyze anything.

There is no way a popup/under would increase the LP CTR, except for one : you open the offer directly in the popup - URL in the exit popup is the trackingdomain.com/click. Am I right?

Your CR looks pretty poor tho, what kinda traffic is this? I guess its redirect or pops or some kind of blind traffic. It certainly looks too bad for targeted banner traffic.


02-19-2016 12:34 PM #4 paulfav (Member)

Hello Matuloo ! First thx for your answer !

Oh i'm sorry i have mixed up my screen ... Ahaha

So let start again properly :

20$ spend for :

Click image for larger version. 

Name:	LP2-19-21.png 
Views:	90 
Size:	161.1 KB 
ID:	9981

40$ spend for :

Click image for larger version. 

Name:	LP-19-21.png 
Views:	82 
Size:	155.2 KB 
ID:	9979

- I have tried to put some cost tracking with Voluum and Exoclick, put i use SmartCPM, so for each click Voluum add the cost for 1000 clicks ^^

- Yes for the back button script i redirect the user to trackingdomain.com/click. Do you think it's a good or bad idea ?

- Yes it's popunder traffic


02-19-2016 08:13 PM #5 matuloo (Legendary Moderator)

Quote Originally Posted by paulfav View Post
Hello Matuloo ! First thx for your answer !

Oh i'm sorry i have mixed up my screen ... Ahaha

So let start again properly :

20$ spend for :

Click image for larger version. 

Name:	LP2-19-21.png 
Views:	90 
Size:	161.1 KB 
ID:	9981

40$ spend for :

Click image for larger version. 

Name:	LP-19-21.png 
Views:	82 
Size:	155.2 KB 
ID:	9979

- I have tried to put some cost tracking with Voluum and Exoclick, put i use SmartCPM, so for each click Voluum add the cost for 1000 clicks ^^

- Yes for the back button script i redirect the user to trackingdomain.com/click. Do you think it's a good or bad idea ?

- Yes it's popunder traffic
- cost tracking, its not really possible to get exact cost from any traffic network, you will have to get used to some % of discrepancy. I manually add the cost to be as close to reality as possible, but its still not matching. And it cant be, every placement will be priced diferently with the smartCPM model anyways.

- you should redirect the backbutton to another campaign. Just clone the one you have, but instead of a LP use the direct link option. If you send it to the same campaign, it will screw up your data.

- popunders are fine as long as you can convert them. For lead quality reasons, you should also mix them with regular banner traffic. Im more of a banner guy, but all the people I know who were running adult popunders on a LARGE SCALE to dating offers, had quality problems pretty often.


02-19-2016 09:05 PM #6 oleandr (Member)

Did you test different angles? Missed this info in your posts.
I would suggest to take the LP with the best CTR you have so far, come up with 10 angles and test them.
After that take angles that worked best and test more LPs with them.
You run banners or pops?


02-29-2016 07:26 AM #7 greenzone (Member)

A good start! Make it profitable. Have you done any other tests?


02-29-2016 07:57 AM #8 acepowermarketing (AMC Alumnus)

Popunder quality will become an issue sooner than you think. Once you send enough volume for them to qualify your traffic. Like what Matuloo said. Always good to mix in some banner traffic. Especially since it is so easy to spy in adult with a vpn and a user-agent switcher. Grab the first few impressions' banners on the biggest sites and just roll them in. If the offer works for pop, it should work as well for banner.

Or just find the offer on many aff networks and run it down as fast as you can (we do that sometimes, especially if i know the offer is gonna pause on me soon.)

In terms of cost, one of my va usually wait for the new day then update the cost for yesterday in Voluum, for the past 24 hours, at whatever time the cost resets.

Continue to test more offers. That would be what I would advise. Offer is the most important in adult. Creatives are more or less the same in terms of banners and landers. So just rip and innovate a bit. And test shitloads of offers.

You are almost there so continue grinding! Haha.. Adult is a beast but still slayable.

APM Jeremy


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