Sorry guys... I know this has been answered before in a thread... i've seen it with my own eyes but I can't for the life of me find the answer again despite searching a LOT!!
I've got a mobile Pop campaign and read about using a back button redirect script to redirect people to the offer if back is pressed, thereby increasing CTR dramatically.
So does anyone know the simple script involved?
Also.. given that it's a 'popup' there shouldn't be a back-button enabled anyway right? So does this create a false history for example?
While i'm here... are there any other worthwhile mobile scripts/tips to increase CTR that you can recommend?
Thanks in advance
Tim
Here are some backbutton scripts:
(yes, they all are increasing CTR, you should test and choose one that will work better for you, I use #1)
1. Simplest is here:
Great thanks so much, that's what I was looking for 
Without wanting to sound too stupid (or more stupid!) do these work wit Pops?
My understanding is that pops are new windows so therefore don't have anything to go back to? Or do these give the impression you can go back then redirect you?
Either way i'll give them a try cheers 
In case anyone else was wondering I tested them and confirmed that they do create a back button if popped.
Thanks again they work great 
Now to work on CR!