Lower CPC (9)
Hi Guys,
Quick question - as you optimise a campaign, do you actually change/lower the CPC bid value? Or should it remain the same since the CPC will decrease as the CTR becomes decent?
If so, when should you start to lower, at 2 x payout?
Thanks.
What network?
Adwords/Bing etc - was just in general - do you actually lower the CPC value as you optimise?
Depends ...you can even increase in some cases. I don't think there's an answer to this one unless you are facing a short history
Also usually your conversion rate will go up over time, especially if you're optimizing the best lander
It's a pretty dumb question. The short answer is "Yes. Depends."
Sorry. Wish I could be of more help...
Calling someone 'dumb' is zero help.
One way to gain knowledge and improve is to ask questions - not too be told they are stupid for asking.
Originally Posted by cflagle
It all depends on your ROI.
If you feel you can increase ROI by sitting lower in Google Rankings then lower your bids.
Yes, your ads should increase in rankings and consequently decrease in costs as your campaign gathers data and outperforms other ads but again, it's really all about ROI.
No point sitting right up at number one if you're running at a loss. Sometimes it's better down at 3-6th positions.
Don't change ad bids too much though. Small incremental changes are good or in my experience, your campaign will start to behave weirdly.
Hope that helps!
You definitely change the CPC value as you optimize a campaign, especially when targeting multiple placements.
Sometimes you decrease, sometimes you increase - it will depend on the performance.
Generally speaking - on good placements that give you positive ROI, you will want to get more traffic and raising the bid is one way of achieving that. On bad/loosing placements you might want to decrease the bid to the level that would make the traffic cheap enough, in order to become profitable. There are more factors to consider of course, this was a really simplified way of putting it.
You start to change the bid once you are sure the data you have is significant or when you see the campaign is going super good (raise) or super bad (lower). You should always wait for a decent data sample size, dont base any decision on 10 clicks.
EDIT: didnt have this page refreshed so I missed mateen's reply - pretty much agree with all he said too.
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