First conversion. Need help with what to do next (11)
Hey, so i have a facebook ad and my ctr is 17 percent , but my landing page ctr is at 6 percent and i got 1 cobversion in a 12 hour span. Amd used up my 100 dollar a day budget. My cpc on facebook is 7-8 cents
Should i let my ad run couple more days?
Is my landing page the problem for low conversion ?
Or am i over thinking and its too early to think.
Im doing skin
Pauze the campaign. Build several landing pages and split test them.
How much should i spend per landing page. ?
Should i change landing page images?
And should i split test offers aswell?
Originally Posted by andrewtsui_
2 - Yes
3 - Yes rotate some offers
there was this rule of stopping your campaigns when you exceed so many impressions with 0 conversions. For instance if you ran it for a day and it hits 500 or so people costing you more in CPM then your CPC bid then you should stop it. Rework it and try again instead of wasting your money.
so i ran it for 3 days got 2 conversion pay out was 76 so 38 per .
i think its either my lander or angle =(
Can you give us more complete statistics here?
How much did you spend, how many conversions did you get, how many ads and landers did you try, what was your CTR, CPC and CVR, did you try direct-linking too, and what's the payout on the offer?
That'll help us give more concrete advice.
i spent 280 dollars
Got 2 conversion
i tried 4 landers
CTR on facebook ad was 17 percent
Ctr on the landers were 10 percent
No i didnt try direct-linking
My payout is 36 dollars
my campaign is currently on paused. ive ran it for 3 days
Originally Posted by andrewtsui_
Right now you are like a salesman who says, "I made 25 sales calls last week and I made just 1 sale." No one can give you any meaningful advice based on that. The info you post really is not enough to make any recommendation.
What did you landers look like? What did your ads look like? How were you bidding? Who were you targeting? Where are you targeting? What is the offer for? What were the CVRs for each of the different landing pages, etc etc?
The more info you provide, the easier it is for someone to help you.
Originally Posted by meathead
@andrewtsui - OK, thanks. Some more follow-up questions and some advice:
1) Did one of the landers have both the conversions? If so I'd recommend keeping running that lander for now - you're at break-even on that lander if that's the case.
2) It sounds like you only ran one Facebook ad? I'd definitely recommend testing a lot more ads than that. You'll probably find you can achieve much cheaper clicks than you did in the initial test.
Also, the details that cmdeal asks for would be very useful to help us debug your campaign further.
The campaign's not completely without promise - you did achieve some conversions. I'd recommend having a read through these posts, and then restarting testing a lot more ads if I'm right that you only ran one:
http://stmforum.com/forum/showthread...nificance-quot
http://stmforum.com/forum/showthread...ugh-Clicks-Yet
http://stmforum.com/forum/showthread...Traffic-Source
Hope that helps!
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