Home > Paid Traffic Sources > Facebook & Instagram

How to control conversion rate (CR)? (10)

02-17-2016 08:17 AM #1 newbiegametime (Member)
How to control conversion rate (CR)?

Hello,

This is my first post.

I want to ask how can i control my CR? or is there any strategy to get CR like we want?
The case is, currently i running the campaign, and the CR is around 5%, but my AM didn't like it.
She wants CR around 2-3% due to offer requirement.

So, any idea how can i decrease the CR?

i using Facebook Ads as my traffic source with daily budget 100$/day. and the offer payout that i currently running is 0,45$/conversion.

Thank you

02-17-2016 08:51 AM #2 iAmAttila (Veteran Member)

You cannot control a CR, it will fluctuate based on many factors like day/time of day, etc. People react, and act differently. It is possible however to dial in a CR range; which can be done via optimization.

02-17-2016 08:56 AM #3 newbiegametime (Member)

Quote Originally Posted by iAmAttila View Post
You cannot control a CR, it will fluctuate based on many factors like day/time of day, etc. People react, and act differently. It is possible however to dial in a CR range; which can be done via optimization.
thanks for your reply .

So what can i do, if my AM ask me to decrease the CR?

Btw i just did one strategy that i know from my friend, that strategy is to split the traffic with the same offer at different network. have you ever heard trick like that?

thanks in advance

02-17-2016 09:08 AM #4 zzangpk (Member)

You can always send cheap redirect/pop traffic to the same offer to decrease the CR%.

Or whatever cheap traffic source you have that is not against the rules set by the advertiser.

02-17-2016 09:18 AM #5 newbiegametime (Member)

Quote Originally Posted by zzangpk View Post
You can always send cheap redirect/pop traffic to the same offer to decrease the CR%.

Or whatever cheap traffic source you have that is not against the rules set by the advertiser.
nice info, let me try.

thanks

02-17-2016 10:50 AM #6 cbrughmans (Member)

If you have 5% CR and you want to have 2-3% CR you can "manipulate" the CR by adding traffic sources that naturally have a lower conversation rate such as pop up/under traffic

02-17-2016 11:05 AM #7 matuloo (Legendary Moderator)

How about you take your traffic to some other network that actually cares about the quality of the traffic and can reward you for it? I dont understand why anyone would complain about CR being too high when they can verify the legitimacy of the conversions? It can look suspicious to them, but the advertiser certainly has the tools to check the quality on their end... this sounds a bit weird to me

02-17-2016 11:06 AM #8 newbiegametime (Member)

Quote Originally Posted by cbrughmans View Post
If you have 5% CR and you want to have 2-3% CR you can "manipulate" the CR by adding traffic sources that naturally have a lower conversation rate such as pop up/under traffic
i will do it soon. thanks for the answer !

02-17-2016 11:09 AM #9 newbiegametime (Member)

Quote Originally Posted by matuloo View Post
How about you take your traffic to some other network that actually cares about the quality of the traffic and can reward you for it? I dont understand why anyone would complain about CR being too high when they can verify the legitimacy of the conversions? It can look suspicious to them, but the advertiser certainly has the tools to check the quality on their end... this sounds a bit weird to me
yes, i think so!
i ask the same questions to my AM, but she said the advertiser afraid with fraud traffic, like double installs or fake user and some other fraud activity.
I think the same with you, in the end they can check my traffic quality.

thanks for the answer btw

02-17-2016 12:34 PM #10 matuloo (Legendary Moderator)

Quote Originally Posted by newbiegametime View Post
yes, i think so!
i ask the same questions to my AM, but she said the advertiser afraid with fraud traffic, like double installs or fake user and some other fraud activity.
I think the same with you, in the end they can check my traffic quality.

thanks for the answer btw
Well, sometimes its pointless to call for logic and looks like this is the case So if they want lower CVR, give it to them Send some cheap traffic to the offer via a directlink and the CVR will go down But make sure they accept the traffic type, some dont want popunders for example and those would be the cheapest for you to use. Oh and dont send too much, so they dont start to complain about too low CVR this time

Home > Paid Traffic Sources > Facebook & Instagram