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Going big with Facebook - Promoting my own product. (48)

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After many months of promotion on Facebook, I have released that it is the easiest way to make money is when you get into a country with a product first.
I have promoted a lot of stuff, mostly weight loss, solar panels, and tons of stuff, but hardly managed to break even. I've made most of my money with BH stuff.

So I decided to start something, I decided to sell my own product.
However doing so I need to make this as the cheapest investment possible.

So I decided to sell my own E-Book. Now this might be a bit hard to do since it's an E-Book anyways, but it's a really cheap investment. I can sell how much copies I want, with no shipping and the only investment is to get someone to write the product.

Here are some statistics:

Price of the product: $26.97
After VAT (18%), fees for payment services(2%) and personal income tax(10%): $19.17. These are money which are mine ready to use after taxes per every sale. I can probably dodge the 10% income tax with offshore accounts but not worth it I guess.
Investments: Landing Pages (Free, made by me), Freelancer writer to write the E-Book 70 pages: $450, Translations (Free by me), Email Subscription Service ($24/mnth)

Potential Reach on FB: 41 million people.

Testing phase:
As I am waiting for the E-Book to be finished I have decided to test if I will be getting any sales. Here is how I did it:

I created a fake news portal to write about someone using my book, which I then link to my landing page sale for my book. But because I don't have the E-Book I made a subscription service for anyone who is interested to sign up and get notified when to purchase. This way I know if someone would like to buy it.

So testing starts:

12 Feb 2016:
$25 Spend on Facebook Ads:
27 Clicked the Buy Now Button
12 Subscribed to the E-Mail list to get notified
Even if I make one Sale I am still in profit and 27 were ready to buy! And my page is not aggressive at all, not countdowns, no limited supply, no discounts. No surprises as well, it clearly says the price on the button and how much they need to pay!

13 Feb 2016:
$55 Spend on Facebook Ads:
34 Clicked the Buy Now Button
12 Subscribed to the E-Mail list to get notified
However I did screw it up a little bit today, I left some bad comments on the post and when I removed it, people started getting more interested!

I have a great feeling that this will go great, it's WH and people are interested in it. I will keep you guys updated. Sales are starting from 1st of March that's when my book will be ready.

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Subscribed, sounds interesting. Keep the updates coming!

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Will follow this one with interest.. What niche you hitting?

also how does it work with the freelancer? Is he writing the whole thing off his own back or have you given the topics needed to be covered etc. or just rewriting previous book

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Great move for finding potential 'buy' audiences. I'll be watching. Goodluck.

Offer a free bit of content in exchange for someones email, warm them up, then offer them something else cheaper, once they're 'buying customers' it becomes a lot easier to sell them higher ticket items.

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I only gave him the chapters, 10 chapters and briefly told him what every chapter needs to include. I honestly can't wait to try it. But I am still figuring it why I spend double today but had the exact same interested buyers in the product.

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I have decided to spend $75 today with maximum caution on comments, as I will be home most of the time I will playing Fallout and checking out the campaign.

Results, tonight.

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Interesting thread, would love to get a ebook out as well, I think passive income is the way to go. Have you got any tips on where to get started with getting a ebook created?

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Hey man I have a bit of experience on this topic.

Have you checked the Ryan Deiss approach to WH niches?

Basically, you build you sales funnel in this way:

1) Send traffic to your lead magnet and build a list (example: free extract of your ebook )
2) Send quality contents to your list, then push your tripwire (example: a bigger extract of your ebook) -> this is for making back advertising costs.
3) Finally, push your core offer (example: your full ebook)
4) Atm you can push an upsell (example: 1-to-1 coaching for accelerate learning process)

I tested this basic funnel with a diet CPA I was promoting, got good results.

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Looking for to following this one, the strategy here can applied to literally any niche. Mega scale!

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Yes I know this funnel really well and I have used it in the past, however here is why I am not trying it this time:

1. I am a bit short on money and I can not afford it to extend it this long, so I need to make some profit for now and I can do something else.
2. The traffic source has a different mentality, here people do not follow short guides, tips or tricks, they are interested in a quicker no hustle fast way and they would rather pay for it upfront rather then follow someone for the long run.
3. I still have their emails when they purchase and they automatically sign up on the newsletter, so after a month or two I can upsell another book, couching is a bit hard since it's in the weight loss niche.

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14 Feb 2016

Ohh I have a feeling that this will be the bomb:
$73 Spend
123 People clicked on the Buy Now button
31 Entered to get notified when to buy

Testing is done, now we wait for the book to be written and we are starting with sales.

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why not post results of your email campaigns?

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What do you mean? I already did, it's right above your post

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Yeah man, seems a nice niche.
Out of curiosity: what is your tech setup?

I used leadpages, mailchimp, analytics and a tracker.

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I've been thinking about doing something similar but using https://www.clickfunnels.com/

Subscribed!

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ClickFunnels is great, highly recommended for building funnels.

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Wordpress for fake portal advertorial
Adobe Muse for landing page
ConvertKit for mail subscription which also includes tracking

And I use the FB ADS interface to see the clicks on the site

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15-Feb-2016

Book is done . Now all I have to do is make some small changes and setting up payment services and I will start my first sales in 2-3 days!

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Just a word of warning, try not to push the line too much for more ROI/CTR. Weight loss on Facebook is very risky, especially with a fake news portal. Have a backup account ready to go, just in-case.

Although in saying that, a guy on our team turned over close to $1m USD running clickbate style weight loss ads (cloaked) before he ran into account issues. Low key could work.

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I think you may want to get an accountant to check your math ...

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16 Feb 2016

Apparently due to country regulations, payment services might be a bit hard to setup, I will need to have clear refund policy, terms of service, delivery policy and bank details, company details(which I don't have since I thought of selling like an individual) and SSL certificate.
The payment processor only works with API POST methods which I really don't understand so I will need to hire a developer for this.
This might set me of maybe another week and an additional $200-400 for my developer .

Website finally finished and application has been submitted for the payment service.

That is an approx. haven't really calculated it correctly but total it ads up to around 30% dedicated till money is mine and that is an approx of 18-19 dollars I think.
The payment processor takes care of the VAT and the fees and when my money arrives on my bank then my bank takes 10% for personal income tax in another bank account that I have setup for my yearly tax income payments, which is Jan 15th 2017.
Which means that I don't need to calculate much as it's done for me, I need the approx only

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17 Feb 2016

Good news: VAT was reduced to 8% instead of 18%
Bad news: Installing the online payment system might be a nightmare and I would probably have to register a company in the country that I will be promoting which extends the period and the investments.

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20 Feb 2016

At this moment I have no idea what to do. I can not setup electronic payments so I will need to accept payments by Telephone. But with Kargo shipping I need a company. Currently waiting for response.

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Have you tried hosting your ebook on Payhip? It kills me that you have people clicking on the buy button and you can't take the cash in because of some regulation bullshit!

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Taking 10% off on a separate account don't make a lot of sense, since you are only taxed on the profits. Like Cmdeal says Keep invoices of all your costs and get an accountant.

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The problem is that I am targeting a specific country which has a lot of regulations regarding online payments. So setting up online payments is a hustle. I can not just setup Shopify or paypal.

However since my E-Book is not that big I can print it and sell it as a hard copy. The delivery company can receive the payments when they deliver the product. However this lowers my profits. And the problem here is that I need a company to do this stuff, but it's totally worth it I guess.

If I go directly with a shipping company these will be my costs:

$26.77 Cost of the Ebook (Now Book)
$5.42 Shipping
$2.14 VAT
$2.50 Printing Cost

Around $14.33 After profit tax, which is still not bad despite how much reservations I had. However the problem is that this is totally in another country and I have no idea how to operate this since I need a company. I will still try to make online payments. I am saving a bunch doing everything online, however I am not sure if people would like to enter their card online. It's a bit tricky. However here I am still spending a lot on a dev since the payment methods can only be implemented with an API

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Great follow along. Sounds like India...

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No, but it's the same situation

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22 Feb 2016

Some progress so far, managed to get in touch with the payment provider. They however want to review the book, so I will hire someone to read the book before giving it to them and then i can set it up.

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23 Feb 2016

I have decided to try another country. Results tomorrow!

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Haha, most inkjet printers are cheaper than the ink replacement cartridges.

I knew one guy who just kept buying new printers whenever the initial ink supply ran out. He had like 45 printers in his garage, LOL.

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LOL really? I usually buy non-original cartridges from some generic brands, those are way cheaper the the originals from HP and thelikes. But yes, these originals can be more expensive than the low end printers.

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This is always the case, un-realistic claims get more attention, keep it real and the interest will go down immediately.

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Well I updated it but I still get low CTR, it's probably because it's Sunday 8:30PM and everyone is getting ready to go out, hence my targeting is 20-35
I will try on Monday

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You should cloak.

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Well my landing page converts, the ad on the facebook part fucks me, i can't cloak that.

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Was it actually a fake claim? If your selling based on claims that aren't true, then its always easy to get conversions.... Watch out for chargebacks/refunds though.

Are you making the same 'fake claims' on adwords, and/or is adwords likely to get shutdown soon too?

Also, why not sell an ebook, if you have to go to all this effort of printing/border crossing/smuggling? That seems like so much manual work

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11 Apr 2016 I have noticed that a lot of people just don't even get to the landing page, from the advertorial.
So I am now launching it with a direct landing page.

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That's my competitive advantage, credit cards are not widely used here, domestic shipping is cheap as hell and refunds are not possible with cash on delivery systems. Printing is like $1 per book, gas is $10 both ways, visas not needed. Not really hard but it's still not all autopilot

I couldn't use adwords, it simply doesn't convert on books. I managed to get FB Ads to 4% CTR again but changing the 20 lbs to twentylbs until they realize again,

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Now the fucking Facebook ad doesn't want to start

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Are you selling books on weight loss programs? If so, tread carefully.

This account might get suspended in 3/4 days after your ads go live.

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You didnt answer.... was it actually a fake claim or not?

I ask because that may affect the longevity of your campaign.

Unless you are are able to consistently create and fund new fb accounts, as well as merchant accounts, it will be hard to scale this campaign.

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12 Apr 2016
I wonder how was I able to generate at the beginning over 20 sales with $30
And now I am getting hardly 9 sales with $100, which is still 200% ROI, not bad.

Eh yeah, forgot to answer that. It's also a fake story as well.

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how is it going, man?

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Whats the update...

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Sorry about the long update, apparently there were a bit of problems and I need to re-edit some stuff, might take me a bit of time. I still have them in stock and in the next month, another launch will begin

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Any update?

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Bump!

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