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Content.AD vs Revcontent (14)

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Whats your opinion on quality?

Which do you prefer?

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I am having a hard time with content.ad

Every new campaign starts off with loads of traffic ($1500+/day ad spend) but dries up to less than 100/day within 2 days. This happens irrespective of the ad CTR. Some ads have 0.02% CTR and some have 0.09%, but all end up the same way. The ad CTR doesn't go down, but they just get lesser and lesser traffic each day.

Also, when I create more ads, the new ads don't spend much either.

Regarding quality, I think Revcontent has a slight edge. Also, their brand targeting feature is quite useful.

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On Quality: Content.Ad > RevContent
On Quantity: RevContent > Content.Ad
On Price: RevContent > Content.ad
On Ad Images They'll Approve: RevContent > Content.ad
On features: RevContent > Content.ad (no whitelist feature)
On Customer Support: RevContent > Content.ad

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Some good info.

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Short responses > Long detailed ones

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i think contentad has been doing decent. they have spike of volume ive noticed. I havent seen the traffic dieing after several days though only as I filter the domain it does get slower. I have yet to try revcontent though as well

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the CPC floor on revcontent is 1 cent vs whatever it is on content.ad.

that means certain offers might work on revcontent, but would never work on content.ad

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bidding 1c won't get you anywhere unless you target mobile in India.

For performance campaigns in T1 you will be paying at least $0.50+ CPC. The floor is totally irrelevant IMO

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It is a general rule of thumb in digital marketing, that higher quality traffic = higher prices = higher restrictions. This is not always the case, but certainly a good starting point when thinking about the baseline price/cost tradeoff.

You can extend adivity's nice comparison to other native sources, like Taboola or Outbrain, e.g.:

On Quality: Taboola > Content.Ad > RevContent
On Price: Taboola > RevContent > Content.ad
On Ad Images They'll Approve: RevContent > Content.ad > Taboola

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It depends on your niche / target audience.

Every native network has different publishers (when it comes to quality).

This is the key to success in native. Looking at the specific publishers performance post click.

Yahoo Gemini is better than both of them for direct response.

If you are not optimizing based on Publisher in native, you are doing it wrong.

Here is how to track publishers in native

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I get 50% of clicks filtered by the cloaker for bot traffic from Content.ad
So not sure why you guys put it above Revcontent for quality.

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For me revcontent is better

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They send you bot traffic, but it doesn't mean they charge you for bot traffic.

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yeah, they refund some bot traffic but not sure that they detect it 100%

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