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Facebook with E-commerce (1)


02-11-2016 11:25 AM #1 baggins (AMC Alumnus)
Client Side Tracking - Facebook - Voluum - E-commerce

Hey guys,

We are doing something new with a cosmetics brand and my biggest weakness is the technical side with tracking.

Very used to server to server tracking and know how to do this all fine but I am stuck on two things with this client side tracking.

We are using Facebook as the traffic source and Voluum for tracking.

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Question 1: I will be sending traffic to a particular product page, however the website has multiple products. With Facebook you have to use static tokens. So I am setting a static value for the payout to be passed, however, if the user decides to purchase a different product to the one I have sent them to at a different value, how will I be able to detect and pass this value?

I have been told by the support at Voluum that they have seen something where '' the purchase value was transferred to the thank you page by appending it to the URL, and then by a script that would extract value of that parameter and load the tracking pixel with that value set as the payout.''

Any idea how I would go about this? If someone could explain this in Layman terms then that would be great!


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Question 2: The brand we will be working with also have an Amazon page and are in a supermarket in the UK called Boots.

I will also be promoting their products on their online pages. However I will not be able to put javascript of a pixel on their pages, meaning the tracking conversions may be impossible.

So the only metric I can use to improve campaigns is clicks.

Can anyone think of a way to get around this at all?

I know with Amazon I can create coupon codes and do discounts and that will certainly be a way of tracking conversions across Europe, however I cannot do this for Germany or the UK where the brand has a contract in place that says they cannot offer discounts


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Thanks in advance.

P.s. For anyone that can help me resolve either of these issues can have a free product from the brand at a value of under £25/$36, with a choice of hair products and beard products for both male and female.


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