Weird Question:
Let's say that a company hires you to do Google Adwords for them but they already have another company doing it for them (I know this sounds stupid but it happens). If both account send traffic to the same domain name are the 2 accounts bidding against each other or are they actually not bidding againt each other since only one shows up and the other doesnt (since only 1 ad can show up for 1 domain)
Anyone who can shed light on this would be helpful. Thanks
One would assume Google just groups all the ads for a term together, then selects the top performing, and then applies the duplicate domain filter (after). I would guess yes.
https://www.en.advertisercommunity.c...s/td-p/200304#
There are several reasons for a company to have multiple paid search accounts.
1. Could have a massive account that spans over a large product inventory like John Lewis, Selfridges or Walmart.
2. Could have a spare account as a backup just in case anything should happen if worse case scenario happens.
From my experience either;
The 2nd account can get blocked if it is not authorised, which can be considered double serving, which is breaking the Google policy and considered trying to game the system.
as of my knowledge you can't use same domain @ multiple adwords account .