Hey Guys
Here's a creative way of using re-targeting audience to create a little survey and find out why your customers didn't convert.
How to Create Re Targeting Audience?
Create Custom audience from Fb pixel
Include Event "People who have performed an action on your page"
Exclude Event "People who have made a purchase"
If you have setup these pixels correctly, you now have a audience that showed interest in your product but for some reason didn't make a purcahse.
So lets try and find out why....
Create a Leads Ad
Create a lead form with questions that might help you figure out why your audience didn't convert.
Such as "Was the website user friendly?" ,"What other products might interest you" Try not to be too direct and try offer the user options if possible, don't make the question too broad.
TIP: Offer an incentive on the ad
"Thank you for showing interest in our product, stand a chance to win a Free "product/service" by quickly filling out these question"
Been having loads of fun with the new fb pixel/custom conversions/custom audience, there are a million ways to implement this.
See how to setup your converion pixels with Zenos Tutorial HERE