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Tracking Outbrain? (3)


02-08-2016 11:03 AM #1 marketdot ()
Tracking Outbrain?

Hey,


Does anyone have any information on tracking Outbrain? placements, ads etc?


02-08-2016 12:49 PM #2 dragoshsd (Member)

utm_source={{NETWORK}}
utm_campaign={{CAMPAIGN}}
utm_content={{AD_ID}}
utm_medium=cpc
utm_term={{origsrcid}} (publisher id)


02-08-2016 10:38 PM #3 braxio (Member)
outbrain cheat sheet

I believe dragoshsd is using Brax or referencing the cheat sheet I made.

Anyways, here is what Outbrain supports (case sensitive - ie make sure you use lower case) :

{{time_stamp}}
timestamp for the time of the click (yyyyMMddHHmmss)

{{ad_id}}
ad ID

{{origsrcid}}
Publisher site ID where ad shown

{{doc_title}}
page title

{{ad_title}}
Ad title

Cheat sheet for Outbrain, Taboola, Revcontent and Content.ad:
https://s3-us-west-2.amazonaws.com/m...heat-Sheet.pdf


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