How to NOT kill your list with CPA offers (10)
You nurture your list with engaging content.. no point in killing credibility with shitty CPA offers.
For those email marketers here that don't own their products - how do you pick out the offers to sell to your list? Actually try yourself and then strike a direct deal?
Originally Posted by mtandem
We used to send out 120-150 million emails per year.
The strategy we used was really easy.
1) Test out 10 new offers (CPL & CPA) every week on 20.000 addresses
2) Roll out all the ones that have an eCPM > 1.5 euro / 2 dollars
3) Triple volumes as long as condition 2 stands (20k - 60k - 180K - 540k - etc)
4) Repeat
Originally Posted by cmdeal
Originally Posted by cbrughmans
The email data i'm talking about is double opt-in acquired with a sponsoring campaign such as 'win a mini cooper' and you are one of the sponsors i.e. companies that receive the data that was generated.
If you make 2$ with this data for every 1,000 emails you sent, then you're doing (very) well.
Of course on retention email lists or organically acquired lists the eCPMs will be way higher than that because those people have already bought something with you and know you.
Oh ok, that makes sense. Emailing random, unrelated offers to a broad demo. With targeted/segmented lists should see way, wayyy higher numbers. Eg. people signed up via diet opt-in page and you're pushing a diet offer.
As for finding offers, I think I'll just hire someone half-time who would negotiate direct deals with companies that actually offer great value, unlike 90% of the CPA offers out there.
Good tip cbrughmans
I built a few lists (very cost effectively since I've been in paid traffic business for a while), but I've yet to effectively monetize.
Question about building a list in a completely NEW niche (that I might not completely understand the psychology of, 100%):
1) How much of your personality do you incorporate into the copy? Every email "guru" seems to suggest that you use your OWN personality but if Im trying to build a list in a niche that I cannot personally relate to (for ex., PCO = poly cystic ovaries => BTW, if your wife/gf ever had this, the most painful experience, maybe next to child birth), how on earth would a MALE personality work? Would you recommend using an avatar of some sort? If so, how do i do it w/o sounding fake?
2) How much of content expert do I need to be? So far, what I've used is using forums to get ideas. I'd take it and spin it. Ok i admit, sometimes i would just copy/paste. I prefer to think of it as "curating".
3) I've read autoresponder madness (andre .. something) as well as "the machine" (that digitalmarketer.com guy). From what I got a sense of email marketers, they don't rely heavily on ARs most of the time, unless they optin to some sort of "mini-funnel" where they have a pitch at the end. Is this the case with you guys in general?
4) Would you guys ever build a list going broad instead of building it on some interest => ex. male / 45+ / US, and find offers that fit this demo? Is this a terrible idea? Cost of optins were super cheap when targeting, say, political interest and building optins around that, but monetization sucked.
I'd go ahead and hire a copywriter who'd come up with a character. Or just rehash some other health offer's copy that is remotely related and switch it up a bit. Hm, regarding the 4'th question - I'm assuming this only makes sense if you're doing high, high volume. I'd rather deal with smaller targeted lists and nurture them properly. To give you an example, my little bro started a list in the marketing space and already monetized ~$4k from the first 500 optins in his 1st month. A loooot better then the above metric of $2 per 1000 emails (granted that was per 1 email blast but still..) I don't see why anyone would bother unless they would do huge volumes.
Would also be interesting to hear insights from someone who uses behavioural AR's.
What niche is your brother in? Did he do his own copies? How frequent? And with cpa out his own info products? 4k for 500 optins.What stops him from scaling?
I do behavioral ars for non cpa stuff. What particularly would you like to know?
Social media niche, he did his own copies afaik. PM'ing the rest.
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