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Pop RTB (5)

02-07-2016 02:16 PM #1 dpol (Member)
Pop RTB

Hey guys!

Do you know RTBs with pop traffic?

Thanks a lot!

02-07-2016 03:30 PM #2 zeno (Administrator)

Do you mean broad display-focused DSPs like SiteScout that have a lot of other types of traffic or something?

I'm not sure what you are looking for here... RTB is just real-time bidding and pretty much all pop sources are technically RTB-based platforms.

02-08-2016 12:53 PM #3 dpol (Member)

Quote Originally Posted by zeno View Post
Do you mean broad display-focused DSPs like SiteScout that have a lot of other types of traffic or something?

I'm not sure what you are looking for here... RTB is just real-time bidding and pretty much all pop sources are technically RTB-based platforms.
I mean networks where I can use APIs in order to connect to their RTB system directly.

02-09-2016 07:44 AM #4 wiifmdude ()

Quote Originally Posted by dpol View Post
I mean networks where I can use APIs in order to connect to their RTB system directly.
I'm not sure many Pop source supports this... Pops are a bit archaic (not lots of targeting possibilities, etc)

Many MDSP exchanges allow this (whereas they'll probably only open their API access if you're spending at least a couple hundred Ks monthly).

02-11-2016 03:17 AM #5 aarlosf (Member)

Probably talk to some of the big pop traffic vendors directly (Adcash, Propellor, etc.) to see if you can work out a deal with them. It's not "real" RTB but they surely have APIs in the backend that they use to communicate.

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