Which mobile banner sizes are the most popular? (4)
Hello guys, I hope you are doing well.
Straight to my question as I know you all are busy.
I'm preparing a campaign for mobile adult offer.
What banner sizes are the most popular in the mobile marketing world? which ones are the most popular?
How many sizes should I create for each of my banners? I only created 320 x 50 banners. Should i create different sizes of each?
Any help would be greatly appreciated
Thanks
Jordan
I'd strongly recommend testing the lesser-used sizes as well - often there will be less competition there.
320x50 are the most common size, followed by 300x250, but that means people get lazy and don't test other sizes. So test and see if you can find a hidden advantage!
The most volume in adult mobile is in 300x250, but those are footers more often than not ... also in-video, IM pops, so expect lower quality traffic too. There are also network specific alternatives of this, for example 338x235.
Next comes 300x100 or close variations like 305*99, 320*50 etc ... these are different from network to network again and usually offer less volume then the previously mentioned format.
I would suggest to test at least the two major formats, 300x250 and 300x100 OR their close variations based on the network.
There are more formats, but these 2 usually have the most of the traffic.
Derp, missed the part that you were doing adult specifically.
Ignore me, listen to matuloo 
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