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Tracking 202 Question (3)


09-21-2011 08:42 PM #1 getgreen (Member)
Tracking 202 Question

I'm using Prosper 202 self installed and I'm setting up an Adwords campaign driving traffic to my own product. My question is this: I've got one big campaign and 5 ad groups and 3 ads in each ad group. In 202 how many links should I have to generate for each ad group (or the whole campaign)?

Do I need to make a new tracking URL for each separate ad or is that not necessary?


09-22-2011 12:12 AM #2 brianb (Member)

What I usually do is create a separate text ad in 202 for each ad group in adwords. And the use google conversion tracking to get ad-level insight, if it's something that will track fairly accurately. You could also just do 1 campaign-level ad and then assign one of the tokens to represent ad group and individual ad number. So say c1=[ad group] and c2=[ad #]. But it all depends on how necessary you think granularity of tracking will be...


09-22-2011 01:11 AM #3 getgreen (Member)

Ok, I think I got it then. So for each ad group have a dedicated tracking link/URL but if I want to know the actual ads causing conversions just use Adwords tracking along side? I'm down for that as long as there aren't any problems. If I wanted to do it on a ad by ad basis though should I set up a separate link for each ad in 202 though (if I don't want to use Adwords)?


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