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facebook ads feedback (8)

02-03-2016 12:55 PM #1 peterkohar (Member)
facebook ads feedback

Hi,

want to ask,
is it facebook negative feedback really matters ?
if it so, based on you guys experience, should we aim for low negative feedback, or medium still okay ?
since high negative feedback, i think already categorize as high alert for fb to stop the campaign.

02-03-2016 02:55 PM #2 fbqueen (Senior Member)

Do you mean negative comments on your ads?

Flagging happens all the time and that's what counts the most because FB will review your ad when it gets flagged too many times. It usually happens when you're running aggressive or misleading ads which can also lead to account ban in the end...

02-04-2016 03:26 AM #3 peterkohar (Member)

Hi fbqueen,

not negative comments, but negative feedback on ads.
is it matters, if yes, should we aim for low or medium still okay ?

or anyother that have another thought about this ? hope you guys mind to share.

02-04-2016 07:41 AM #4 dimlicht (Member)

Going from the stats you posted I wouldn't worry TOO much - you'll need to keep your eyes on 6 things if you're getting gradually more worried about 'feedback':

1) Relevancy, very likely, is an indicator for manual review- don't let it drop under 7 to be sure, kill ads as soon as they reach 6.
2) Keep an eye on your rising frequency, if your Relevancy scores stay above 7 while your Frequency keeps on rising- you're okay.
3) High relevancy will also be rewarded with lower Reach costs (whether you're doing CPM / CPC / CPConv) ...cheap cl1ckz yay
4) You can still get a Relevancy of 10 when people only comment negative shit on your ad- as long as they keep commenting and not reporting
5) To follow up, or to 'groom' people doing that, post a meme in the comments yourself- and a lot of people will follow suit. The commenters priority will be "being funny" instead of "let's get this off FB". Only do this if you're expecting a truckload of "scam" comments.

edit: totally forgot to answer your main question: medium is still okay as long as... you don't drop below 7.

disclaimer: this is by no means set in stone - but it is something I keep seeing over and over on my own, and other people's campaigns. There's some logic behind it too, from facebook's point of view. Never forget: Facebooks' Point Of View.

02-08-2016 04:29 PM #5 lambertree (Member)

Originally Posted by peterkohar

Hi fbqueen,

Click image for larger version.

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not negative comments, but negative feedback on ads.
is it matters, if yes, should we aim for low or medium still okay ?

or anyother that have another thought about this ? hope you guys mind to share.

is anybody able to see the above when boosting posts? I can't seem to be able to get this statistic anywhere (I did tick the boxes in 'Reporting')

02-09-2016 04:20 AM #6 zeno (Administrator)

Should be available for all ad units I believe.

Positive and negative feedback are independent measures. You can have any combination. Your relevancy score then has contributions from each and it's a bit hard to decouple everything and know exactly how bad "high" negative feedback is. High positive = good, low negative = good.

I imagine you can have 10% CTR, 99% positive interactions and 1% negative ones, and be on HIGH positive HIGH negative and relevancy score of 10.

In any case, I wouldn't worry. The HIGH negative feedback alone isn't a problem. I have been running gaming ads for months that have 5%+ CTR, relevancy scores of 10 (sometimes even listed as 11 lol, just a syncing bug), postive and negative feedback is high on every single ad, no issues. I think it only takes a few negative people to make it high...

02-09-2016 08:52 AM #7 vitalis (AMC Alumnus)

Originally Posted by dimlicht

5) To follow up, or to 'groom' people doing that, post a meme in the comments yourself- and a lot of people will follow suit. The commenters priority will be "being funny" instead of "let's get this off FB". Only do this if you're expecting a truckload of "scam" comments.

For a "dark post", I don't see the option to add an image as a comment.
Am I missing something here?

02-09-2016 10:46 AM #8 zeno (Administrator)

Originally Posted by vitalis

For a "dark post", I don't see the option to add an image as a comment.
Am I missing something here?

If you go to manage your page directly > open a comment via notifications, or access the post permalink with comments via the FB interfaces, you should be able to comment as the page as if you were a normal user on any post.

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