Complete newbie (to PPV not IM) here so please bear with me...
Having started a new PPV campaign in 50OR as an introduction to PPV marketing i'm struggling to understand some of the most basic elements.. namely targeting.
I've burned through a few hundred dollars running a variety of landers targeting RON... my reasoning being that I could narrow down as I went along, but the results have been very poor and not enough data really to gather (I have made conversions). I now know this probably wasn't the best approach.
So i'm looking at other targeting.. namely Keyword.
So how does it work? Are keywords used like in PPC/Adwords etc? How do they relate to the websites that offer the pops? Or are the keywords part of the domain names?
What is the general approach to keyword targeting? Is it going to Google Adwords KW tool and getting some relevant keywords and looking for a few golden nuggets as you would with PPC?
Is there broad, exact and phrase matches?
For reference i'm starting with the usual iPhone giveaway niche to get used to everything... so would my keyword list be something like this:
iphone
ipad
apple
Any help in grasping the fundamentals would be hugely appreciated!
Thanks, Tim