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XX.XXX Campaign Dying - The Unscalable Nightmare?! (18)

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I'll be completely honest-

The sole reason I even registered on this forum was because I've been struggling every fucking day, scaling a campaign on facebook- and it's not working.
Why bother to even read this you might ask yourself? I get it, I need something, I'm more than willing to give something in return.

The deal:

I'm running a make money offer on facebook, to an entire country:
- cost-per-click objective
- 7 Mil Audience
- targetting every native speaker of the country ages 24+ and up
- frequency currently at 1.8
On this account, I've got one campaign, one ad- running, @ 125,- daily (EUR),
it's been on for 60+ days and has done $92550 in revenue. ( a decent ± 82k EUR profit).

I'm afraid to touch that account, because it's doing more than 800% ROI - so scaling up in terms of daily budget increase is out of the question.
Call it superstition, but that superstition got me, well a good paycheck.

I'm running a couple of other facebook accounts too, all very warmed up, 4 in total- 5 more "in the pipeline", but guess what:
Whenever I start a a campaign using:
- the same targetting
- the same bidding
- the same landingpage + offer
- an almóst identical ad (mixed the order of the words, mirrored image)

it DOESN'T CONVERT AT ALL. Not, 100%, not 50% not -100% ...NOT AT ALL.
I'm close to spending almost 5k EUR trying to get the campaign converting on another facebook account.
One thing I noticed, is that
a) these accounts are about a month older, the account with the 800% ROI campaign is from october 2015
b) the cpc I'm getting on the new accounts is MUCH lower... I'm consistently seeing 0.05 - 0.08 CPC
c) the CTR is twice as high, the one that does convert is around 3% ... the other ones always end around 6 to 7%

You'd say the stats are A LOT better for the new accounts, but fuck: I'm getting twice as much clicks, but no conversions. None at ALL.

Am I missing something crucial here?
ANY ideas would be greatly appreciated, and ANY questions regarding facebook advertising or this campaign will be answered to the best of my abilities.


Thank you for your time

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Hi
Try other geo ad account(business manager) .I have noticed that some geo ad acct has worst conversions.

Best

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Hey hangman,

thanks for your reply, do you mean setting a new business manager to a foreign timezone / currency, or foreign IP and everything all together?

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What geo/currency is your winning account in? I'm assuming new accounts are the same so it shouldn't be a factor?

A Theory - When you started the campaign 60 days ago on the winning account all the ads were never seen before, fresh ads = high CTR. This CTR is the factor FB would use for giving the campaign a low click price. I assume you started the campaign with a high click price (so you got top notch quality from fb). So over time, CTR has gone down, 1.8 frequency shows that. The winning account has a successful running history, fb trusts this campaign and it is in a display algo that rotates the ads evenly in the 7m audience. Emphasis on evenly. With the 1.8 frequency let's assume it takes 30 days to do a full cycle of the 7m audience.

Now you're trying to take things to the next level on more accounts. When you start the new campaign I'm assuming you are starting with a low click price, because you are used to it from wining the account... however, this campaign has no history and a lower CTR (due to the ads being somewhat exhausted) to start, starting with a low click price will give the campaign low quality traffic and therefore, more clicks = no conversions. Even if we forget about the click price aspect, the campaign will be starting with a lower CTR, giving the campaign a poor start on Facebook and could be showing to people who have already clicked the ad first (Facebook filtering these guys out on your winning account).

How to counter it? come up with spicier ads? Copy out the campaign on the original account and increase the budget on the copied campaign to avoid messing up the original campaign displaying algo?

This is purely theoretical, however, if it is true and FB actually has done this to promote unique ads, genius! It's not really in line with what you're saying in b), c) - but it's something to think about - low/high quality traffic aspect.

You should segment ads into age brackets to figure out which demographics are doing high ROI/low. It could be the low click prices are just giving you younger traffic.

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I mean new business manager ad account from other country . Copy Your winning campaign , start it with low budget and increase it slowly day by day.
Start it when is the best time for Your ads .

Best

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Are you running direct? What network are you running with?

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Hey bobliu, thanks for replying!

First off, you made some REALLY good points:

- I did start off the winning campaign with a high click price
- The new (not converting) accounts have had quite some campaigns on them, and are now all setting me on a 'suggested bid' of 0.01 - 0.03 (???)
- We've also been debating on skype whether or not facebook can actually have a "traffic quality" problem on the same demo
- I haven't done any age segmenting yet, but assumed I could simply 'copy-paste' the targetting

I've got one guy in the group who is running an insane campaign over 8 accounts, catering to the same demo but with some weightloss offer.
(Seemed that men converted on that as well, just a tiny bit less than women- he also noticed his more "expensive" campaigns converted better).
You'd think "same audience, same, offer, nearly similar conversion %" but apparently not so much ... it might really be a quality problem.

I'm gonna let one run for today (still 16 hours to go) which is now getting me leads (way to little) to see if I'm gonna get any conversions at all.
If not, I'm stopping that campaign and submitting a new one with a max cpc bid that would theoretically get me break even.
Age segmenting after that, though I've seen emails coming in from people ending in 92 (johndoe92@lolmail) for example- while my AM told me most deposits came from 40+ and up, I've run a campaign on a new account for that age group, still no conversions: but with the same 'cheap clicks' problem as well.

Gonna keep you posted, thanks for that

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Hi thuglife,

I'm running a VSL landingpage to an affiliate broker short form, think it's on something called "hasoffers"?
VSL w/ optin to VSL w/ broker form.
you know how it is with brokers, some AM added me on skype and I got logins for that specific broker.

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okay, I'm gonna try that as well but it'll take some days to have a new fb account up and running -_- so I'll have to 'IOU' you those results for some time

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Are you using Facebook conversion tracking?

Over time, and with 90k revenue, I can only imagine that would have a prominent effect on the quality of the traffic your veteran ad is receiving.

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Hi Zeno,

I'm not using the (or any) fb pixel, it's a cloaked campaign and cpc objective.
Also starting to think more and more it might really be "traffic" quality problem, which would be weird- you'd think the "quality" is evenly distributed over a whole country.
I'm diving into that later today, targetting only the 'best' of the demo according to my AM and setting a max cpc bid. Though I don't really fancy paying 0.5$ a clikc while the 'winner' is just about 0.15 and rising (after passing 1.5 frequency probably).

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Check your PM .

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Now I'm 99.9% sure I'm getting CRAP quality traffic- the good ad gets a comment and some likes for every 50 clicks, the other ads have almost 1200 clicks on them and two, three comments.

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did you figure it out on the campaign?

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If you don't mind, which is the country your targeting? or zone. Don't need that, but I saw similar things on countries like MY, Indonesia and India. One account had 200% ROI, I copied the entire campaign on new account with negative results and ton of likes but no website clicks (similar to fake likes)

The problem here is that you have no conversions at all, do you see something different in terms of landing ctr?
About spending, that daily spend is not that high, when I try to maintain it "low profile" I use to keep it under 500$, not at 125 daily. But it would be better to replicate it in other account before scale primary account

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Account variations aside, I expect that in the old campaign - if the same ads (or ad groups) have been running for a long time, chances are the audience is substantially optimised toward people who respond well to your ads. That's what FB does - its good for you, leverages the data they have, and pisses off users less (since the users who seem to be interacting with your ad more positively are favoured).

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Hey. How could you add my name in your signature for fun?
I answered numerous questions in PM for you. Please show some respect.

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I'm still testing ...more like spending .__.
first two conversions came in, but nothing to write home about statistically:
2099 website clicks - $150 spent - 2 conversions - 0.009% conversion lol
this has to be at least 5x as high to keep it alive, and it means I'm going to eat through the audience way to fast at that rate.
Looks like more comments are coming in, mostly negative - but relevancy score still 10

Yes. It's crap. Almost 10x as bad as the "good" account. Time-on-page is also just 3 - 4 seconds vs. 2 minutes from the "good" account.

I get that, it's superstition from our part... we got our accs banned so much faster at 500,- at one point we were even keeping 250,- as our max. Now we just want about 10 accs running the campaign profitable @ 125,- which SEEMS more doable in theory... if only the conversion % stay a bit the same.

That's a good point, really good. That wóuld mean, things might improve from facebook's side, and I just have to let it run for some days. This could be right, since I'm getting more signups than yesterday, let's hope it's a trend.

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