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Can Voluum track Apps Download/Install? (3)


01-29-2016 06:50 AM #1 ofourone (AMC Alumnus)
Can Voluum track Apps Download/Install?

Hi Fellow STM,

I am running some campaigns on Buzzcity to promote my apps (Java & Android) without involving an affiliate network, and I wonder if there is any way to track the conversion using Voluum.

Our flows are:
1. Users click on Buzzcity ad.
2. Users are diverted to page (I am not sure if I should call this landing page or offer page) with links to download apps (Java or Android depends on device model).
3. Users click to download/install apps.
4. User open the apps (conversion).

My questions are:
1. Is there some code to be added in the apps so Voluum can track it once user open the app (conversion)?
2. Will I be able to associate this conversion with its contributing campaign/ad/pubid in Voluum?

Thank you, any help is appreciated!


01-29-2016 06:59 AM #2 icemusike (Member)

Good Question, i am also interested in this aspect. im starting to promote some apps on facebook and conversion occures when player plays and hits lvl 7 in game. any change that can be tracked?

Now i tested the game myself, kinda addicting once you start playing yo do reach lvl 10 in 30 min.


01-29-2016 09:18 AM #3 matuloo (Legendary Moderator)

Anything can be tracked with Voluum, or most tracking solutions for that matter, as long as you are able to fire the pixel/postback once the desired action has been completed.

Im not sure if Voluum can supply the pre-made solution for custom offers tho, I would say there will be custom coding required.

Basically, you need to store the clickid that voluum generates for every click and passes it into the url by replacing the {clickid} token. Then, once the desired action has been completed, you send the clickid back to voluum by launching the postback url, ie : voluumtrk.com/postback?cid=here.goes.the.stored.clickid

How to do this technically is a question for your coder, but the principle itself is very simple.

The same applies to the level 7 conversion point, the app owner just has to set it up on their end, so that the postback url gets launched at level 7.


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