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TrafficJunky question (39)

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I'm new to adult traffic and have a question.. I was breaking even first day on TJ on a footer square placement, while my budget was on 'distribute evenly thru day' mode. I got ballsy and decided to select 'distribute ads as quickly as possible' and soon as the traffic started flooding in I went through $100 with 0 conversions and my conversion rate dropped drastically.. I was spending $50/day while breaking even and decided to spend another 100 that day to see if I could still break even.

I'm thinking it was because I got a alot more traffic in a period where conversions were slow.. anybody have experience with conversions diving when increasing traffic? It's weird that the conversion rate completely dove after traffic increase.

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Hello,

it is pretty normal to see lower conversion with more traffic. When you increase volume, you usually sacrifice some targeting, opt for higher CAP or generally target more broad ... this all results in lower CVR.

Your case is a bit different tho, assuming that the only change you did was changing the delivery method. The only logical reason for that HUGE drop was that you didnt have capping set. So when you opted for accelerated delivery, your ads were shown to the same surfers over and over, which always causes a significant drop in CVR.

Its also true that some hours can perform worse, so if you've hit these hours, then yes, the CVR would have to go down. But still I feel its too much of a decrease.

I would check with your AM to see if there was any problem with the offer, its really unusual to see 0 conversions from $100 worth of traffic when you are using an already proven funnel. Especially with dating offers - I assume this was a dating CPL offer, right?

Also check for possible server downtime or anything performance related... Im simply having a hard time believing it could dive this much without some problem being present somewhere in the chain.

Was the speed of delivery really the only change you made?

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Remember that footer placements on any adult site is hard (no pun) work. Stick to A/B placements, which is more expensive but your quality is a lot higher.

On footer placements you pay for the impression, even if you ad is never seen (scrolled down)

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Thanks for the feedback. I swear all I did was change that one variable.. I still had the freq cap on and the daily budget set. I've changed placements anyway so I'll report back if it happens again. Those ideas definitely helped, thanks again.

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Thanks Stephen, I've changed to A/B placements already, so hopefully it won't happen again.. adult is the most volitile traffic I have yet to experience lol

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I've had great success with adult traffic. Its cheap and converts very well.

I try keep my frequency cap between 2 and 5.

Happy bidding

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Its true footers have lower quality, but also the price is way lower so it kinda evens up IMO its a placement not to be ignored, even tho it might be hard to crack at times.

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Makes sense. I actually have a quick question about footers.. What's a good ctr to aim for? I only heard it's .5 for video A/B placements.

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Well you could always buy footer placements through a CPMv network where an impression isn't counted unless the ad enters the viewport

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Even thou I would love to give you an answer, there is not a general number that would go for all GEOs for example. Its also going up and down based on the banner used and traffic network. TJ is one of those networks with usually higher CTR but footer will be low anyways. Im looking at some of our TJ campaigns, and the CTRs in footers are between 0.02% - 0.15%, average is 0.08%-0.10% so take that as a ballpark figure But keep in mind it will be different from one GEO to another.

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Thanks matuloo!

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Youre welcome.

EDIT : Forgot to mention one thing, those numbers are for dating banners, it can obviously go way higher when you choose to mislead the surfer

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I'm going to assume my drop in CR was from raising traffic at a bad time because when running traffic all day on (spending $30 so far) I get large periods of time where it just doesn't convert for some reason.. but when traffic is light like now, I can survive the droughts because I've barely spent much. I'm guessing if I ran that footer position again in US I'd get alot of ups and downs throughout the day and probably would still come out somewhat even. Anyways, thanks for letting me vent haha

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Yes, you will see weak and good hours, this is absolutely normal. What you shouldnt see, is sending $100 worth of traffic without getting a single conversion, thats why it looks weird to me.

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Ok. I'll report back tomorrow with after testing more banners. I think my winning banner isn't good enough yet to handle more traffic, still falling behind the further the day goes by. So far, spent 44 and made 16. Testing alot better banners tomorrow though.

edit: Another problem I'm having with TJ is them rejecting alot of animated banners, saying there's a 2 second rule between changes in banner animation. Anybody know how to slow these banners down? Thanks!

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jeffs8914,

I have been following this thread - good information.

For the banners, you can edit your .gif image frame by frame in Adobe Photoshop. There are many Adobe Photoshop tutorials on YouTube that will cover this.

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Today's report so far: it's funny how running traffic at 2pm instead of 7pm is totally different.. I've spend $20 so far and 0 conversions.. I'm also running a proven offer and a proven lander.. only test is running totally new banners and testing various landers for my offer. I'll keep traffic going and see if my conversions will magically start showing up. I had it set to run 3pm-12 midnight and didn't have problems with these hours of total non-conversions. I've had 63 clicks to offer so far and 0 conversions since starting traffic at 1pm and running $20 worth of traffic.

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I think we might be lost in the numbers here a little bit. You said you were breaking even - what kinda spend was that? Then you said you spent $100 and got 0 conversions, was it really $100? Dont be ashamed to admit the truth man, I know this shit gets frustrating at times and sometimes you feel like you need to throw it up a bit

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When I was running campaigns at night (3pm - 12am)with the 'distribute ads evenly' checked I was spending about 20-30 and making around that back. But as soon as I try to ramp up traffic ( like I just did today) I have trouble getting conversions (could be time of day). I also have trouble getting conversions early in the day like today. I'm just sick of adult traffic and how inconsistent it is compared to ppv. Maybe I should try running traffic all day slowly for a week again.

I guess I don't really have winning offers or landers yet if my campaign can go to shit every time I ramp up traffic.

Also, yeah I spent 70-100 on that day I got 0 conversions, but got 1 shortly after. That was a footer placement on a popular porn site. I was trying the 'distribute ads as quick as possible method then.. after this I tried the In-line video placement and I'm still having trouble keep conversions consistent when I ramp up traffic

I should just restart this campaign and do all my lander, banner, offer, testing with the traffic high and see if I can figure this out

I think my problem is when I ramp up traffic I hit hours that don't convert well.. that's the only thing I can think of.

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You know what, try to run the campaign again in the hours you were profitable, keep the same setting and about the same budget. We will see if it was some kind of weird coincidende and or a patern we should go deeper into. Maybe you\ve hit your first pocket of profit and you can make a small profitable campaign out of it, so it would be a shame to just let it go

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Will do, thanks for the help matuloo

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My new quest is to only run 4 hours a day and start mass testing banners. I've already found 1 winning banner that blew my other winner out of the water. Thanks for sparking an idea, matuloo. I also read in a different thread that Amy suggested testing mass banners and offers. This really struck a chord with me and it's already helping. I'm on the search for more 'diamond in the rough' banners.

1 more thing, is there a way to distrbute 80% of traffic to winning banner(s) and 20% to the rest of test banners? Thanks!

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I dont think TJ allows weighted AD distribution

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it does, it's under BIDs

Campaigns > Bids > Ads

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Yeah correct, although I prefer to optimise myself. Not sure their algo is spot on.

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Awesome, thanks McNet.

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I tried sending as much traffic as I could during peaks hours and not looking so good. After I thought I had a fully optimized campaign, here are my results. I've been getting same results like this all week fyi.
Spent: 100
Earned: 48
-50% roi

So far I've spent 1,000 testing and got back $500 so not too big a loss. I'm thinking in order to test as many offers as I should I need a bigger budget because when I'm running traffic to different aff networks all my money gets split up so I can't get fast payments.

So far I've tested 4 landers, 5 offers (from 2 diff networks) and about 20 banners. Should I start expecting to test way more to accomplish anything?

Do you think it's possible to get this profitable if everything I do keeps resulting in -50% roi?

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The hard/funny/naked truth about affiliate marketing is, its really all about the testing. You simply have to find a banner/LP/offer combination that is profitable. There is no magic or secret trick to it. You just have to get the right tools, the right setup and the right knowledge.

Technically speaking, yes, you should expect to test way more to accomplish anything.

But, first make sure you have your shit together. You need to have access to offers from multiple networks and you should have 1 or 2 networks where you get priority treatment based on past history - so they give you the max possible payouts straight away. You need to have the proper hosting setup, most likely including CDN. You need to understand tracking and the optimization process. You need to know a few scalable traffic sources in-and-out. It is also a good idea to know a lot about your favorite GEOs etc etc ...

You need to put all this together during your starting "phase", some of it is doable fast, some parts take a bit longer. It doesnt make much sense to test on a large scale until you get the foundation sorted out, so it really depends on how comfortable you feel about your skills at this point. Once you know what you are doing (this doesnt mean you have to be +100%), you should push harder and spend more to progress further.

If you feel that the current campaign of yours is not moving forward, feel free to scratch it and start again, sometimes its a dead end and thats what it is. If you cant move anywhere, simply rip some funnels and test them. This has been an eye opener for many new people who were thinking they can simply make it all better on their own with zero experience. All it takes is to find something that is moderately successful and then improve it. Its really that simple many times

Good luck

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Also try and find direct advertisers or affiliate programs that also pay on rev share or pps. Will be a tough cookie to crack... but there are some big money makers in the adult game.

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When reaching out to direct advertisers, having your shit together is even more important. You go direct when you already do some volume and know a bit about lead quality. If an aff networjk cans you for quality, there is a dozen more with the same offer, but when a direct advertiser tells you to stop, its pretty much over. But of course I agree going direct is a good option when the right conditions are met

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Thanks guys, I guess adult will be alot harder to optimize than ppv from my experience. I just thought success would happen alot sooner but i'm a newbie to adult. Thanks again. Adult dating in ppv was very easy to optimize but had very limited traffic so I guess there's a trade off for having way more traffic.

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Adult is a huge "vertical" and as such it attracts a lot of con artist so the traffic networks are flooded with sites trying to cheat in one way or another, it also lacks any inovation for a few years already so the current offers are pretty saturated. We would need something like app installs in adult, but legit adult ones, which would refresh the market a bit One way or another, its not the easiest playground for sure.

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Quick question.. should I pay 10/month for adobe photoshop or buy it for $64 on Amazon? I'm not even sure if it's the same one.. here's the one on Amazon. http://www.amazon.com/Adobe-65263875...ords=photoshop

I'd rather buy it than pay monthly but is that a dumb move? Would I miss getting updates if I bought instead of paying monthly?

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Those are most likely two different version, the elements VS full photoshop, check this article for example to help you decide :

http://www.lynda.com/articles/photos...s-photoshop-cc

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I don't think there's going to be any legit adult apps in the near future. Itunes and playstore don't allow it - unless you create an APK app.

I have a quick idea: Why haven't anyone create an uber for escorts yet?

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Ugh I feel cursed with adult traffic.. I was testing 3 Intl offers and 1 had 10 click and 3 conversions already so I decided to run all my traffic to that offer.. and as you can imagine the CR took a dive.. and still low today.. I'm guessing you can have weird shit like that happen all the time and think it's a winner.. all the offers had around 10 clicks so should I retest? The Bayesian split test calculator said it was 98% confidence that this offer was a winner if you input 10 trials and 3 successes vs 10 trials and 0 success. Should I put # of impressions as the 'trials' part instead of clicks? thanks

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only 10 clicks? thats waayyyy too little traffic.

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Yeah thanks, man. I was wondering why the split test calc was 98% confident on 10 clicks

edit: I'm re-testing same 3 offers over again today. Thanks.

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Well, out of the 3, with 10 clicks each, one seemed the best The problem is the size of your sample. You need to send way more traffic in order to make a decision. The 3 leads you got, were "random lucky leads" or a conicidence, you really cant base any decision on 10 clicks.

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