Hello STM community,
I have started studying Affiliate Marketing about 2 weeks ago and I have launched few campaigns since then. I am pretty comfortable launching a campaign using AWS.Amazon, Zeropark and
Campaign details:
Offer: Win a sweepstakes (win an iPhone)
Geo: Australia
Affiliate network: Yep Ads
Traffic source: Zeropark
My Bid: $0.001 since last night (about 15 hours ago), but I have just switched to $0.01 just now. My current bid position is 3.
Status: There has been 1,033 redirects and spent $6.02 with 0 conversions.
I have 2 landers and direct link setup for split testing.
As a newbie, should I run multiple campaigns per day and try to find the best converting one to promote? What budget should I set for each campaign and how long should I be testing them out?
Any advice or tips will be very appreciated.
Thank you,
Peter
As a newbie running your first campaign, it would probably be best not to run too many camps at the same time. Every newbie will make mistakes in the beginning, so by running multiple camps you risk paying several times the cost, for the same mistake made multiple times.
Instead, you could be spending that time on coming up with more landing pages to test. Do some spying and rip more landing pages - ones that look very different - and see which style(s) is/are converting the best, then create some variations and do another round of lander testing. Also add your own spin to ripped landers, or even create your own from an original angle.
More importantly, try to find at least 1-2 more offer to add to rotation. There are TONS of AU iphone sweeps offers around - they're on almost every CPA network. Pick a couple more offers from other networks (make sure they're proven, i.e. AM tells you they're good and that lots of other affiliates are pushing them and doing volume) and start split-testing them with your current one. That way you increase your chances of hitting on a good/better offer.
Looking forward to your next update!
Amy