When testing RON pop under traffic is there some general rules and guidelines to follow to determine if the traffic or offer is any good.
What I mean is that for pop over traffic I usually try 1 -3x the offer payout. Is this still a good rule to use for pop under’s or RON? I realise that impression costs are typically lower and conversion rates lower but after some sort of guidelines.
Cheers
Mike
3x is good.
I generally do it 2x for high paying offers and 3x for lower paying offers.