FB not converting for Skin trial CPA offer (18)
Started an ad campaign today in Canada. Copied an active ad and lander. Targeting female 41 to 46 all of canada. CPC is about $0.19/click. So far sent about 50 clicks to offer and no conversion. The partial rate (people hitting the offer and filling out the first page) is 6%. It is very low.
Not sure why traffic quality is so low. My ad basically is a picture of someone pouring some sort of oil on their hands. The ad copy says...
"No one seems to believe me, and then they ask for my secret of how I look so young... I just tell them before bed and when I wake up I apply this on my face and let it dry"
IMAGE
"Wrinkle Erasing Remedy REVEALED"
This is my first attempt on facebook using fake dr oz type lander (I have run survey lander before with some success).
Anyone see the obvious I'm missing?
50 clicks!? Dude, you only spent $10 on an offer that pays at least $35. Not enough data.
You're targeting is on point but why stop at 46? That's when women are just BEGINNING to get wrinkled lol.
No spent is about $70. about 330 click to lp. 60 clicks to offer. All metrics look good expect conversion rate.
Yes, spend it sn't much. But i know these offers convert at 8% to 12%. So should had a conversion or two after 60 clicks to the offer. AM syas the partial is low about 6%, so what is up with the traffic? Only possible explanation i can think of is either ad copy or age im targeting.
Anyhow, let me up the age. That might be it. Will report back.
Keep spending.. spend more than $70
Hi webdev,
as the other guys here were saying, I think you need to further invest in your campaign, which means to split test and gather more data to analyze.
Try to test different images, copies, hours you post and ages. From what I know Facebook allows high level of targeting, you need to work on finding the winning combination of creatives and targets.
In addition, you were mentioning a low partial rate, in my opinion here could help a lander that would excite more the users and get them willing to follow the next steps, without stopping in the middle.
Take a look at the pages the users need to fill in to get ideas how to prepare and motivate them with the lander content.
Last but not least, you can test additional offers that can perform better on your traffic. Let me know if you would need further help on that .
Originally Posted by webdev
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Originally Posted by webdev
Somehow I don't have the feeling FB > Lander > Skin trial (is it a rebill ?), can reach such a high CVR. But something like FB > Optin > Email serie with a couple emails > Lander > Trial maybe more.
Anyway keep us posted !
offer pages convert differently for everyone funnels/targeting you might split test a few once you get more traffic rolling.
Make sure its just not the offer page not converting for your setup.
But yah, you need some more data.
Are you cloaking? If not take that ad down right away, an ad like that is a quick ticket to fb ad account heaven. I would never run an ad like this under my personal account, even with the best cloaker out there.
Originally Posted by bobliu
My AM fired over a bunch of ads and landers. I'm testing those now.
I found small success!
Copied over the campaign to another geo and it is making me tittle profit. From 0 conversions to some profit next day. No bad. So, basically I have found a good ad copy and offer combo. I think the lander is okay too. I'm testing few more. I think I have ages down too.
Wondering if I should implement ad scheduling. Tried doing that but can only do it with lifetime budget campaigns.
Interesting !
And did you reach the CVR level of 8-12% that you mentioned ?
I think you're far too early into testing to know much about what does or doesn't work here.
For a gaming offer that pays out $2 I might spend $100 on a whim across a few demos to see if it converts. So, you should probably be testing a bunch of ads/landers/demos and spending maybe $1000 to start to see what has any traction.
If you have no experience with skin-type stuff this will be very difficult to make meet your expectations (your one advantage here, which will also be your downfall of course, is that its all being cloaked).
Converting at 8-12% on a skincare rebill doesn't happen by just sending some FB traffic at it. Someone somewhere has to do a pretty good job at selling it. Humans aren't that eager to whip out a credit card ya know.
Be careful with using things like fake Oz landers these days... FB account bans will be the least of your worries.
Originally Posted by wiifmdude
Originally Posted by zeno
On the other hand, Im also think running these fake ads is a short sighted approach. This account will obviously not last long. Plus the 1000s of clicks I have gotten have gone to waste. Rather it dawned on me that perhaps running a ligit optin funnel to grab the personal contact/email is the better way to go. Long term, whitehat and rewarding. Of course less rewarding interms of dollar value if I come up with a system of getting new fb accounts and running multiple accounts with multiple ads at the same time.
I started testing few video ads for skin trials. Saw bunch of them. Not sure why video ads are getting lower ctr then image ads? Do video ads get lower ctr than image ads?
In my tests, yeah, at least for simple gaming videos that aren't using clickbait-like titles/descriptions.
So far, on desktop, I haven't found video to perform well at all... yet it accounts for a huge % of spend for mobile gaming :-/
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