Google Blocked 780 Million Bad Ads Last Year, Up From 524 Million In 2014
excerpted from http://techcrunch.com/2016/01/21/goo...llion-in-2014/
Google said it blocked over 780 million ads for policy violations last year, which is an increase from the 524 million-plus it blocked the year prior. In addition, the company said it suspended over 10,000 sites and 18,000 accounts belonging to counterfeiters; it blocked over 12.5 million pharmaceutical ads – up from 9.6 million in 2014 – including those making misleading claims or that weren’t approved for use; and it suspended more than 30,000 sites associated with misleading weight loss scams, including those that promised results without diet or exercise.
These types of bad ads are a constant threat. For example, in 2014, Google banned 7,000 counterfeiters. That number had been decreasing for some time (down from 82,000 in 2012 to 14,000 in 2013), but seemed to bump up again this past year.
Related, Google also rejected more than 17 million ads designed to mislead people by looking like system warning messages from your computer. This number declined year-over-year, as Google had to block 43 million “trick-to-click” ads in 2014. However, many of those engaged in this unethical practice have moved to mobile, it seems.
The company also stopped showing ads on more than 25,000 mobile apps because developers violated ad policies. Over two-thirds of these violations were those where the developer was trying to encourage accidental clicks – like putting ads too close to the app’s buttons. In 2015, Google rejected more than 1.4 million applications from sites and apps that don’t follow its policies.
Next year, Google’s focus will be further restrictions on weight loss ads, plus new protections against malware and bots, noted Sridhar Ramaswamy, SVP, Ads & Commerce in Google’s summary report.
Jesus
10,000 sites suspended belonging to counterfeiters? Does anyone have the stats of overall suspended sites / other reason breakdown?
Do we really care since we mostly don t relly on organic traffic? What about bing stats for 2015 tho?