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Never felt so excited about losing money, but here goes...! (27)
01-20-2016 09:43 PM
#1
george888alex (Member)
Never felt so excited about losing money, but here goes...!
Hi there,
Welcome to my Follow Along, which I keep reading is great for self-discipline and motivation.
My main motivations for starting AM are:
- Having failed my previous start up, I got a job in private equity origination. The hours are long, the pay is not great and my boss has started trying to exercise his power. This is my exit strategy and the basis for negotiation. If you can't say no to someone, you are their slave. Period.
- I feel I was put on this Earth to do more than just make someone else rich. I want to explore the world, play piano, draw portraits, dance, read and experience all that there is to do. I'm not going to be able to do that behind a desk, in an office.
- I can see everyday the people around me in the office just going through the motions of life and doing what is expected of them, i.e. getting a stable job, getting married, buying a house, having kids, etc. It just all seems so average, normal and meaningless. I want to be different, unique and with purpose. AM is already giving me a reason to get up in the morning.
- Finally, I love that I can exercise my quantitative talents to making money. I have a degree in engineering and this almost feels like running my own hedge fund!
Tasks Completed So Far
Monday 18th Jan
Tuesday 19th Jan
- Discovered the Mobile Cookbook and read the first post of the Appetiser
- Following the instructions, I applied to Go2Mobi (with a harrowing few minutes debating whether or not it was smart scanning and sending my debit card and drivers licence, even blacked out, to a website I'd never heard of)
- I was very promptly accepted and then I then applied for F5 Media. It said I should PM the manager once I'd submitted by application so I PM'ed JaimmieF5, but haven't heard back yet.
Wednesday 20th Jan
- Since I still hadn't been accepted to F5 Media, I read the Mobile Cookbook Appetiser cover to cover and jotted down all the important bits
- I feel it is somewhat sinking in, but I know I'll internalise it properly once I've failed on 3-4 campaigns
- I started reading a few of the other follow alongs and noticed how quickly people seemed to deviate from the Cookbook when things didn't seem to be going their way moving into trackers, VPS and landers. Having read that jumping from traffic source to traffic source and vertical to vertical, I decided that I wanted to stay the course and follow the Cookbook from Appetiser to Banquet and really get a solid understanding of the process even if that means 'losing' (investing) $1,000+. It'll be a worthwhile education I hope!
Tasks To Do
- Purchase Ca$hvertising
- Watch the Go2Mobi tutorials
Goal
Expenses so far:
$99 membership to STM
01-20-2016 11:02 PM
#2
jgjh151 (Member)
Good luck, looking forward to your follow ups.
01-20-2016 11:58 PM
#3
EoinF5 (Member)
Hello brother. Just approved your application to the network
Keep the enthusiasm up and don't be afraid to reach out to the team at advisor@f5media.com, or you can hit me up on Skype too. Details are below 
A great first step for you on our network would be to consult all the crazy helpful information on our new helpdesk: https://f5media.zendesk.com/hc/en-us
01-21-2016 12:01 PM
#4
george888alex (Member)
@jgjh151: Thanks! Do you have a follow up I can look at?
@EoinF5: Great thanks! I will add you on Skype tomorrow and read all the info.
01-21-2016 03:02 PM
#5
cbrughmans (Member)
Great read and best of luck, if you are persistent and patient you will eventually start making big bucks.
Don't be afraid to lose money in the beginning. Your are not losing money - you are buying data. Optimize it from there onwards, learn your lessons, spy a lot, talk/network a lot and test out all kinds of different stuff until you find your sweet spot (niche and traffic source) that works best for you.
01-23-2016 11:53 AM
#6
george888alex (Member)
So I've been very busy with work this week, but looking forward to the getting started this weekend.
Tasks Completed So Far
- I was accepted into F5Media. I then had to submit my payment details and a W8-BEN form (for those in the UK, the 'foreign tax id number' is your national insurance number)
- I added my affiliate manager on Skype and asked him to send me a list of top performing offers on mobile, sorted by volume, which should hopefully arrive later today
- I watched the whole Go2Mobi Academy video tutorials - and was very surprised by the low number of views! I was especially impressed by the Reporting and Optimisation video (https://youtu.be/A8ENF55TNck?list=PL...DjtGD60A62Cptw), which really helped to put together what I had read in the Mobile Cookbook
Tasks To Do
- Purchase Ca$hvertising book
- Receive my offer selection from my AM and then research my offer, brainstorm my angle and choose my angle
Goals
- Set up my first campaign on Go2Mobi
- Get 1 conversion
Expenses so far:
01-23-2016 06:04 PM
#7
simon_89 (Member)
Good Progress thus far George! As long as you're taking action is better than nothing!
I would add one thing about looking for top offers from your AM. Make sure that the offers that your AM suggested are actually top performing offers by spying on landers in your designated GEO. Go through the landing page and make sure it leads you to the offer. After all that, determine if there are actually enough affiliates promoting that offer.
01-23-2016 07:35 PM
#8
matuloo (Legendary Moderator)

Originally Posted by
simon_89
Good Progress thus far George! As long as you're taking action is better than nothing!
I would add one thing about looking for top offers from your AM. Make sure that the offers that your AM suggested are actually top performing offers by spying on landers in your designated GEO. Go through the landing page and make sure it leads you to the offer. After all that, determine if there are actually enough affiliates promoting that offer.
A good way to approach this is to ask the AMs for their top offers based on volume, not EPC. If they are doing a ton of conversions with some offer per day, its a good sign that the offer is hot, even tho the epc might not look like that. The network EPC is always an average, keep that in mind. With good quality and well targeted traffic you will always get better EPC than the average across the network.
01-24-2016 11:13 AM
#9
george888alex (Member)
So I am still waiting for my AM to get back to me on top offers sorted by volume (I suppose even AMs take the weekend off!).
I decided just to go into F5 Media and pick 3 offers randomly. I have read that I shouldn't be doing the UK/USA if at all possible. So I looked at Ireland, Netherlands (I speak some Dutch) and New Zealand and chose <$1 offers:
(9030) Amazon $1,000 Gift Card - SOI - NZ
CPA
$0.88
Pending
Mobile - Sweepstakes
(8130) Responsive Win an iPhone6s - SOI - NL
CPA
$0.80
Pending
Mobile - Sweepstakes
(8647) 360 Mobile Security Android - CPI - AT, BE, HK, IE, LU, NZ, RU, SG, ES
CPA
$0.36
Pending
Mobile - Security
I have no idea if these are good offers, NL/IE/NZ are good geos or the verticals are good for mobile traffic, so would be great for some feedback on my dipping my toes in the water here!
EDIT: I just read on this very helpful glossary (http://stmforum.com/forum/showthread...=abbreviations) that CPI means Cost Per Install. The Mobile Cookbook says do not do offers that require a "direct APK download". Does this mean I shouldn't be doing CPI offers?
01-25-2016 09:10 PM
#10
george888alex (Member)
I managed to find the list of Top Volume offers on F5 Media by simply reading the HelpDesk (I wonder how many others fail to do that!). If you are looking for it, it is here: https://f5media.zendesk.com/hc/en-us...Revenue-Offers
Some interesting things I notices:
- The top performing vertical appeared to be Mobile Sweepstakes
- The volume rank and revenue rank were fairly correlated with some big outliers like VR of 8 and RR of 31 out of 52
- Huge variety in CRs from less than 1% up to 40%, though there was no correlation to VR or RR
1. Offer Selection
I also got accepted to all 3 offers that I applied for this morning. The Win an iPhone 6s - SOI - NL offer was on the top volume list, so I decided to start with that one as it said in the Appetiser that sweepstakes should work equally well as an app install.
Here are some more stats on the offer:
Geos: Netherlands
VR: 23
RR: 17
CR: 6.74%
EPC: $0.11
CPA: $0.80
I also received an email from F5 Media saying they had capped my campaign at 100 leads per day (which appears to be normal for all new offers). There didn’t appear to be any creative restrictions and a conversion occurred when a short form was submitted.
2. Researching The Offer
I turned my VPN on (I use Private Internet Access) and to went to the landing page of my offer. I was surprised at the high quality of it, fully expecting flashing images and popup messages (though I’m sure they work else they wouldn’t exist!).
The process for the user was clicking on the iPhone they wanted and then presented with the ‘short form’ that was required to convert. A user would have to insert a fair amount of information in order for it to convert (name, age, gender, email, post code). I felt like this could be a hard sell, but thought fuck it, I need to start somewhere and just fully expected a -100% ROI. Besides, it must be working if its on the top offers list.
3. Brainstorming Angles
Following this section in the Appetiser, I proceeded to brainstorm angle ideas using the framework shown and read the post recommended (
http://stmforum.com/forum/showthread...-Under-An-Hour).
“Upgrade to an iPhone 6S”
“Upgrade your old iPhone”
“Ashamed by your cheap Android? Win an iPhone 6S!”
“Join your friends with a new iPhone”
“Need an iPhone 6S?”
“Want to win an iPhone 6S?”
“Get the NEW Apple iPhone 6S FREE”
Shocking I know. I have to admit, even doing those few was not easy. Hopefully when I receive my copy of Cas$vertising, the process will be easier!
4. Choose Your Angle
They were all shit, so I decided to just scrub them and write different iterations of "Win an iPhone 6S" and translate them into Dutch. Tomorrow I will create some banners and hopefully start my first campaign!
01-27-2016 10:04 PM
#11
george888alex (Member)
Summary: So was really busy at work yesterday, but today I managed to create 8 banners. I was pretty proud of my first attempt (better than the angle generation), but would love some links to posts or tutorials on how to make great creatives and banners. Ca$hvertising also arrived today! I will start reading after I've finished How to Get Rich by Felix Dennis.
5. Creating Banners
I found a great post on CTA phrases and emotive words to use in banners: http://sproutsocial.com/insights/cal...ction-phrases/
Call to Actions:
Win Now
Click Here to Win
Click to Win
Click Here Now
Win Your Free iPhone Now
Get Your Free iPhone Now
Request Invite
Scarcity Phrases
Today Only
Last chance to win
While supplies last
Exclusivity Phrases
Limited Spots
Exclusive Access
I then followed this post to make the ‘Perfect Mobile Banner Ad’ (http://stmforum.com/forum/showthread...late-inside%29) and downloaded the template. I then produced 8 banner ideas using a combination of colours, images, CTAs and buttons. What do you think?

PS: Hope its okay I used a watermark. I thought that might be prudent.
How do you come up with new banner ideas? Took me a long time just to come up with those!
I have just uploaded them to Go2Mobi and waiting for approval. Will update again after I've spent the $20 required in the Appetiser.
01-29-2016 02:01 AM
#12
vortex (Senior Moderator)

Originally Posted by
george888alex
So I am still waiting for my AM to get back to me on top offers sorted by volume (I suppose even AMs take the weekend off!).
I decided just to go into F5 Media and pick 3 offers randomly. I have read that I shouldn't be doing the UK/USA if at all possible. So I looked at Ireland, Netherlands (I speak some Dutch) and New Zealand and chose <$1 offers:
(9030) Amazon $1,000 Gift Card - SOI - NZ
CPA
$0.88
Pending
Mobile - Sweepstakes
(8130) Responsive Win an iPhone6s - SOI - NL
CPA
$0.80
Pending
Mobile - Sweepstakes
(8647) 360 Mobile Security Android - CPI - AT, BE, HK, IE, LU, NZ, RU, SG, ES
CPA
$0.36
Pending
Mobile - Security
I have no idea if these are good offers, NL/IE/NZ are good geos or the verticals are good for mobile traffic, so would be great for some feedback on my dipping my toes in the water here!
Are all these offers from the top offers list? Or just chosen randomly from your affiliate dashboard? As a new person, or even a pro stepping into a new vertical, it would be a good idea to start with proven offers - when you have so many uncertainties to deal with, you really want to eliminate as many unknowns as possible.
2 of the offers are sweeps, and the other one (360) is an antivirus. I would recommend that you choose one vertical and use it to learn the ropes.
No need to worry - the typical CPI offer will require the visitor to download an app from the playstore/appstore. Whereas for a "direct APK download", as soon as they're redirected to your aff link (which usually is when they click on your landing page), their phone will start downloading a .apk file. So 360 security would be a good offer to try when following the mobile cookbook.
If you DO decide to go with 360, we'll look at trends on appannie.com to choose some geos that have good ranking trends. Please remind me to explain this in greater detail if you do want to test this offer.
Amy
01-29-2016 02:16 AM
#13
vortex (Senior Moderator)

Originally Posted by
george888alex
I managed to find the list of Top Volume offers on F5 Media by simply reading the HelpDesk (I wonder how many others fail to do that!). If you are looking for it, it is here:
https://f5media.zendesk.com/hc/en-us...Revenue-Offers
Some interesting things I notices:
- The top performing vertical appeared to be Mobile Sweepstakes
- The volume rank and revenue rank were fairly correlated with some big outliers like VR of 8 and RR of 31 out of 52
- Huge variety in CRs from less than 1% up to 40%, though there was no correlation to VR or RR
Good observations - however, I'd suggest taking this data with a grain of salt, because different affiliates are sending different types of traffic to the offers using different creatives, and your mileage will vary.
I also received an email from F5 Media saying they had capped my campaign at 100 leads per day (which appears to be normal for all new offers).
It may also be because you're just starting to promote this offer, so the aff network / advertiser wants to see how good your leads are before allowing you to send them more. If this is the case, then the cap can probably be lifted once the quality of your initial batch of leads is verified.
2. Researching The Offer
I turned my VPN on (I use Private Internet Access) and to went to the landing page of my offer. I was surprised at the high quality of it, fully expecting flashing images and popup messages (though I’m sure they work else they wouldn’t exist!).
The process for the user was clicking on the iPhone they wanted and then presented with the ‘short form’ that was required to convert. A user would have to insert a fair amount of information in order for it to convert (name, age, gender, email, post code). I felt like this could be a hard sell, but thought fuck it, I need to start somewhere and just fully expected a -100% ROI. Besides, it must be working if its on the top offers list.
3. Brainstorming Angles
Following this section in the Appetiser, I proceeded to brainstorm angle ideas using the framework shown and read the post recommended (
http://stmforum.com/forum/showthread...-Under-An-Hour).
“Upgrade to an iPhone 6S”
“Upgrade your old iPhone”
“Ashamed by your cheap Android? Win an iPhone 6S!”
“Join your friends with a new iPhone”
“Need an iPhone 6S?”
“Want to win an iPhone 6S?”
“Get the NEW Apple iPhone 6S FREE”
Shocking I know. I have to admit, even doing those few was not easy. Hopefully when I receive my copy of Cas$vertising, the process will be easier!
4. Choose Your Angle
They were all shit, so I decided to just scrub them and write different iterations of "Win an iPhone 6S" and translate them into Dutch. Tomorrow I will create some banners and hopefully start my first campaign!
Good start! You may also want to do some spying and rip some landing pages to include in your test. Alternatively you could just direct-link from banner to offer, but I believe that for something like sweeps, adding a lander will increase conversions.
Amy
01-29-2016 02:32 AM
#14
vortex (Senior Moderator)

Originally Posted by
george888alex
Summary: So was really busy at work yesterday, but today I managed to create 8 banners. I was pretty proud of my first attempt (better than the angle generation), but would love some links to posts or tutorials on how to make great creatives and banners. Ca$hvertising also arrived today! I will start reading after I've finished How to Get Rich by Felix Dennis.
5. Creating Banners
I found a great post on CTA phrases and emotive words to use in banners:
http://sproutsocial.com/insights/cal...ction-phrases/
Call to Actions:
Win Now
Click Here to Win
Click to Win
Click Here Now
Win Your Free iPhone Now
Get Your Free iPhone Now
Request Invite
Scarcity Phrases
Today Only
Last chance to win
While supplies last
Exclusivity Phrases
Limited Spots
Exclusive Access
I then followed this post to make the ‘Perfect Mobile Banner Ad’ (
http://stmforum.com/forum/showthread...late-inside%29) and downloaded the template. I then produced 8 banner ideas using a combination of colours, images, CTAs and buttons. What do you think?
PS: Hope its okay I used a watermark. I thought that might be prudent.
How do you come up with new banner ideas? Took me a long time just to come up with those!
I have just uploaded them to Go2Mobi and waiting for approval. Will update again after I've spent the $20 required in the Appetiser.
Great CTA phrases! I'm going to steal some of these for my next campaign.
I really like how your banners look! Concise, clean, clear. However, some suggestions:
1)For an initial test, you want to cast a wider net by testing BIG things, i.e. angles and headlines and images. No need to test different colors yet. Also, no need to test too many banners for any one angle (this can come later when you find a promising angle). If you could take 5-10 angles and create 3 banners per angle for example, that should make for a good test. The 3 banners for each angle should be different and not just by a little bit - for example they should have different headlines and/or images.
2)Since you did a screen capture of the banners I can't tell whether or not they're animated. If they're static, I would suggest that you at least make animated versions of a few of them to compare results. Animation is what will draw people's eyes to your banner in the first place. Then the words and image will hopefully persuade people to click on the banner.
However, since you've already got a batch of banners uploaded and ready to go live any second, let's see how they do before adding new banners to the test. Looking forward to some results!
Amy
01-30-2016 07:37 AM
#15
george888alex (Member)
Hi Amy,
Thanks a lot for your input and taking the time to respond! Extremely useful! To reply to some of them:
Are all these offers from the top offers list? Or just chosen randomly from your affiliate dashboard?
At that point, I hadn't found the list of top offers, so they were fairly random. However, the one I eventually chose was luckily enough on the top volume list (although I may be wrong, because looking back they may have had a few iPhone 6 offers in NL).
2 of the offers are sweeps, and the other one (360) is an antivirus. I would recommend that you choose one vertical and use it to learn the ropes.
Ah okay. I assumed that 'mobile' was a single vertical, but actually you have to go one step down and those are your verticals.
You may also want to do some spying and rip some landing pages to include in your test.
I have seen this mentioned quite a few times, but I haven't found a good tutorial where this is explained in some detail for mobile specifically. Would you mind pointing me in the right direction? How do you find the banners and landing pages that are directed at specific offers?
No need to worry - the typical CPI offer will require the visitor to download an app from the playstore/appstore. Whereas for a "direct APK download", as soon as they're redirected to your aff link (which usually is when they click on your landing page), their phone will start downloading a .apk file. So 360 security would be a good offer to try when following the mobile cookbook.
If you DO decide to go with 360, we'll look at trends on appannie.com to choose some geos that have good ranking trends. Please remind me to explain this in greater detail if you do want to test this offer.
As you'll see below, I think I'll treat my initial campaign as a simple test, just to understand how the process of setting up a campaign, etc works. I don't particularly like sweeps nor the idea of them. The angle generation just seems much harder than an app. I personally would never do it either, so its hard to be empathic with your leads. I think I would prefer to do an app install vertical or something where the lead is getting some value from clicking on my banner.
Also, I want to try and follow the Cookbook as it was intended. A lot of people seem to follow it once or twice, then they get distracted on this forum and try something new, then something else new and then again something else new, burn out and quit. I don't want that to happen to me.
I don't believe that that particular 360 offer was on the top offers list, so I will look for a CPI offer (like the MoboGenie example) that is also generating high volume.
1)For an initial test, you want to cast a wider net by testing BIG things, i.e. angles and headlines and images. No need to test different colors yet. Also, no need to test too many banners for any one angle (this can come later when you find a promising angle). If you could take 5-10 angles and create 3 banners per angle for example, that should make for a good test. The 3 banners for each angle should be different and not just by a little bit - for example they should have different headlines and/or images.
Yes, I completely agree. The problem was that with sweeps, there just didn't seem to be many angles to be generated. (How many other ways can you say 'win a free iPhone 6S'?). I think the process will be easier with a more tangible offer that gives the user real value, as well as being more useful to learn from.
Banner design was quite hard. I am not a particularly creative person in that respect. It might be useful to look at some examples if there are any lying around this forum.
2)Since you did a screen capture of the banners I can't tell whether or not they're animated. If they're static, I would suggest that you at least make animated versions of a few of them to compare results. Animation is what will draw people's eyes to your banner in the first place. Then the words and image will hopefully persuade people to click on the banner.
They were not animated, so thanks for this tip. Again, I will look for a tutorial here on how to produce animated banners.
Thanks again Amy for taking the time to look at my follow along and comment on my progress!
01-30-2016 07:55 AM
#16
george888alex (Member)
So as expected, after $20 spent, I got a -100% ROI. Here are the summary statistics.

Having read Amy's comments above, I think you could fault every part of the campaign from the angles, the banners and lack of a landing page. Personally, I think the offer may also have been fairly poor, given that some people did click through. I think that filling in the 'short' form was too much for all the people that clicked through - and thinking about it, if I were in their shoes, I wouldn't blame them.
I did get some interesting data though that may (or may not) be useful going forward.
- The offer was shown by far the most to iPhone users, but they had one of the lowest CTRs
- Across mobile devices and OSes: the highest CTR was 2.86% and the lowest CTR was 0.16%, the highest CPM was $1.85 while the lowest was $0.17
- Across banners, the highest CTR was 0.9% and the lowest 0.5%, with not real outperformers
- There seemed to be an inverse correlation between win rate and CTR with the highest win rates, generating the lowest CTRs
So I will treat this as an initial first test into the world of AM. I also think that sweeps are not for me for the following reasons:
- They do not seem to add value to the lead and seem unethical given that it is unlikely an iPhone 6S will ever be shipped to a user, even if they painstaking complete every co-reg offer
- Personally, I would never click on this offer nor fill in the form making it hard to empathise with my leads
- They are very hard to generate angles for given their intangibility
- Many newbies seem to be already promoting them, crowding the market
I think my next step is to choose a new offer in hopefully a vertical I believe more in like a CPI or maybe pin submits. Stay tuned!
PS: Ca$hvertising arrived today! Looking forward to reading to improve my angle generation efforts. If anyone knows of a good book on banner design, that would be really useful!
01-30-2016 10:06 PM
#17
george888alex (Member)
After a bit of soul searching today and reading more of the forum, I decided to stick with Sweeps. Why? Because they are one of the two mobile offers that seem to be big right now (the other appears to be mobile pins). Whatever my ethics, I am here to make money and morals can come later when I am rich.
Re-reading the Mobile Cookbook, it says to do 6 Appetiser campaigns before moving on to the Main Course. Since I am treating the Appetiser as a self-taught mini-course, I have decided to focus on one aspect of AM for each of my 6 campaigns.
Campaign 1: Get an initial understanding of how the AM eco-system works and how the platforms function
Campaign 2: Learn about how to think creatively and generate innovative angles
Campaign 3: Learn how to design better banners and create animations
Campaign 4: (Hopefully had a conversion by now) Learn what the data I am getting actually means, understand how to drill down and start learning how to make decisions based on the data retrieved
Campaign 5: Learn how to optimise using statistical methods and start cutting banners/angles/offers that don't work
Campaign 6: Tie it all together and hopefully produce a campaign with at least -50% ROI!
One important piece of the puzzle I am missing here is of course landing pages, which I believe are introduced in the Main Course.
So, I am now on Campaign 2 and learning about angles. I am going through this post (http://stmforum.com/forum/showthread...ve-Angle-Index) and writing down the little nuggets that appear. I am also starting to read Ca$hvertising to really get an understanding on the 'Art' side of AM.
This may seem like a more convoluted process than simply spying, ripping and taking shortcuts, but I think that if I really want to internalise this stuff, I need to really, really understand the fundamentals.
This will be my next campaign:
(9030) Amazon $1,000 Gift Card - SOI - NZ
CPA
$0.88
Active
Mobile - Sweepstakes
The offer has its own landing page, which hopefully should mean some conversions as opposed to direct linking. I have also downloaded the landing page to start building my code collection and so I don't have to produce my own completely from scratch when times comes to do so.
I have also applied to a second network, Adsimilis, which I have heard is also newbie friendly. Although I quite like F5Media, I find the platform slightly user unfriendly (no way to easily compare the top volume list that has EPC only and the offer list that has CPA only) and I think it is worth diversifying a bit so I am not completely beholden to one network.
01-31-2016 02:55 AM
#18
vortex (Senior Moderator)

Originally Posted by
george888alex
I have seen this mentioned quite a few times, but I haven't found a good tutorial where this is explained in some detail for mobile specifically. Would you mind pointing me in the right direction? How do you find the banners and landing pages that are directed at specific offers?
There are 2 ways to spy:
1)The fast way - sign up to a spy tool. Adplexity is the best service I know of that will show you both banners and landers.
http://stmforum.com/forum/showthread...e-STM-Discount
2)The slow way - do it manually. This is the best tutorial you'll find anywhere:
http://stmforum.com/forum/showthread...ide-for-Mobile
As you'll see below, I think I'll treat my initial campaign as a simple test, just to understand how the process of setting up a campaign, etc works. I don't particularly like sweeps nor the idea of them. The angle generation just seems much harder than an app. I personally would never do it either, so its hard to be empathic with your leads. I think I would prefer to do an app install vertical or something where the lead is getting some value from clicking on my banner.
I really respect that. You'll find that a lot of CPA offers do not actually provide value. I've struggled with that in the past as well. In the end everyone will need to find something that can both make money and still let them sleep at night.
The big "boom" of app install offers has passed, but there are still a few good offers around. 360 is still on the top offers lists of many networks - if you hit the right geos with the right angle it could still work, but keep in mind that a lot of your competition will be months ahead of you with their maxed payouts and optimized funnels. I've heard Swift Wifi at Avazu has been doing quite well so you could give that a try. There are a few others still doing well but they're so, so old.
Banner design was quite hard. I am not a particularly creative person in that respect. It might be useful to look at some examples if there are any lying around this forum.
They were not animated, so thanks for this tip. Again, I will look for a tutorial here on how to produce animated banners.
You can find tons of threads on banner design just on this forum alone. As for how to make animated banners, it's a lot easier than it sounds. Here's a vid I did - start watching from around the 19 minute mark where I go over how to add animation:
http://stmforum.com/forum/showthread...mplete-Newbies
My banner-making skills are not great either, so I feel your pain. However, we all have to start somewhere, and as long as we keep launching camps we'll become more skilled in every way, so just focus on the progress you're making. You don't need to be a whiz in every aspect to make money in this business.
Amy
01-31-2016 03:19 AM
#19
vortex (Senior Moderator)

Originally Posted by
george888alex
Whatever my ethics, I am here to make money and morals can come later when I am rich.
Good for you! Sweeps are hot and there are offers that have already been proven to work by many other affiliates. This makes it a great offer type for a new person to learn the ropes with. When you have more experience you can always switch to another vertical.
Re-reading the Mobile Cookbook, it says to do 6 Appetiser campaigns before moving on to the Main Course. Since I am treating the Appetiser as a self-taught mini-course, I have decided to focus on one aspect of AM for each of my 6 campaigns.
Campaign 1: Get an initial understanding of how the AM eco-system works and how the platforms function
Campaign 2: Learn about how to think creatively and generate innovative angles
Campaign 3: Learn how to design better banners and create animations
Campaign 4: (Hopefully had a conversion by now) Learn what the data I am getting actually means, understand how to drill down and start learning how to make decisions based on the data retrieved
Campaign 5: Learn how to optimise using statistical methods and start cutting banners/angles/offers that don't work
Campaign 6: Tie it all together and hopefully produce a campaign with at least -50% ROI!
Always good to plan, but I believe that your actual experiences will be different. These are more like steps you'll be going through with each of your camps.
One important piece of the puzzle I am missing here is of course landing pages, which I believe are introduced in the Main Course.
With free app install offers, linking directly from banner to play/appstore is often all it takes to get a conversion (although the addition of a landing page can increase conversion rate). However, for something like sweeps, a lander is often needed to get decent conversion rates. I've listed some spying methods in a previous post above, but those were specifically for mobile, banners+landers. If you just need to rip some sweeps landers manually, you can spy on pop traffic sources like Simon has described in detail in this post:
http://stmforum.com/forum/showthread...l=1#post258258
Try to rip 5-10 landers that are really different (i.e. not just slightly different - you want to cast a wide net at first). You can put your own twist by modifying them later, and also test completely original angles and ideas, but for starters, you want to just establish a benchmark using landers you see other people use the most - because if lots of people are using these, some of them must be making money for some people!
Since you're completely new to the game, it would be good to eliminate as many unknowns as possible. Go2mobi is a proven traffic source - check! I'm assuming this new sweeps offer you picked was recommended by your AM as a proven offer - check! If you'd rip some commonly-seen landers you'd get another check.

After that it would just be a matter of testing banners. (Of course there are other things to tweak and optimize - I'm just listing the few biggest ones).
This will be my next campaign:
(9030) Amazon $1,000 Gift Card - SOI - NZ
CPA
$0.88
Active
Mobile - Sweepstakes
The offer has its own landing page, which hopefully should mean some conversions as opposed to direct linking. I have also downloaded the landing page to start building my code collection and so I don't have to produce my own completely from scratch when times comes to do so.
When you said the offer has its own landing page - do you mean an offer page? Or an actual landing page (or what they call a "pre-lander") that the visitor can click through to get to the offer page where they then sign up? If it's the latter, then direct-linking would be worth a shot.
I have also applied to a second network, Adsimilis, which I have heard is also newbie friendly. Although I quite like F5Media, I find the platform slightly user unfriendly (no way to easily compare the top volume list that has EPC only and the offer list that has CPA only) and I think it is worth diversifying a bit so I am not completely beholden to one network.
It's definitely a good idea to apply to more networks. Adsimilis is great! For other newbie-friendly networks, and tips on how to get approved, see Ruby Tunes' post:
http://stmforum.com/forum/showthread...-First-Network
Amy
01-31-2016 04:55 PM
#20
george888alex (Member)
Thanks Amy again for your comments! In response:
You can find tons of threads on banner design just on this forum alone. As for how to make animated banners, it's a lot easier than it sounds. Here's a vid I did - start watching from around the 19 minute mark where I go over how to add animation:
http://stmforum.com/forum/show...mplete-Newbies
My banner-making skills are not great either, so I feel your pain. However, we all have to start somewhere, and as long as we keep launching camps we'll become more skilled in every way, so just focus on the progress you're making. You don't need to be a whiz in every aspect to make money in this business.
That video was incredibly useful! Especially at the end when you made the following key points (writing here for my own record):
- Amateurish banners tend to outperform professional banners (is there a post on here that describes why this happens? would be an interesting read)
- Its not about how 'cool' your banner looks, but how powerful the headline is and how attention grabbing the image is
- Colours won't make or break a banner
- For black background banners, write text in yellow or white
- For white background banners, write text in black, red or blue
I have also found a few other combinations that look good like blue background/yellow button and white background/green button.
Try to rip 5-10 landers that are really different (i.e. not just slightly different - you want to cast a wide net at first). You can put your own twist by modifying them later, and also test completely original angles and ideas, but for starters, you want to just establish a benchmark using landers you see other people use the most - because if lots of people are using these, some of them must be making money for some people!
Since you're completely new to the game, it would be good to eliminate as many unknowns as possible. Go2mobi is a proven traffic source - check! I'm assuming this new sweeps offer you picked was recommended by your AM as a proven offer - check! If you'd rip some commonly-seen landers you'd get another check. After that it would just be a matter of testing banners. (Of course there are other things to tweak and optimize - I'm just listing the few biggest ones).
Really great points here. I will take this on board.
When you said the offer has its own landing page - do you mean an offer page? Or an actual landing page (or what they call a "pre-lander") that the visitor can click through to get to the offer page where they then sign up? If it's the latter, then direct-linking would be worth a shot.
Yes, I meant they have their own pre-lander with a quiz on it. So I will do direct linking.
01-31-2016 09:09 PM
#21
george888alex (Member)
I think I am really starting to crack this whole angle idea. The list of posts about angles was really helpful and the first few chapters I have read in Ca$hvertising have been a godsend. The most important point he makes is the idea of the Life-Force 8, which are desires humans are biologically programmed with and emotionally respond to.
I decided to try and come up with some angles for this free $1000 voucher offer using the Life-Force 8.
I came up with 6 angles and from these angles, I generated 2-4 banner headlines. From these, I picked my favourites from each category to create 8 initial banners.
Angles and Headline Ideas
- Cost of food
- Spending too much on groceries?
- Need help paying your food bill?
- Having to choose between paying the rent and buying food?
- Can experience more expensive fine food and wine
- LOVE expensive food?
- Love champagne? Can’t afford it?
- Want to try caviar? How about champagne?
- Craving lobster? Too expensive?
- Can impress others with a big party or feast
- Need more cash for pre-loading?
- Throwing a party? Need fine food and drink?
- Can show off culinary genius to a girl at home
- Wine and dine her tonight.
- Got something special planned? Need good food and drink?
- Feed your family properly
- Struggling to feed your family?
- Finding it hard to make ends meet?
- Want to treat your family tonight?
- Can buy healthier foods
- Trying to buy healthy, but can’t justify the cost?
- Is it too expensive to buy healthy?
- Trying to eat organic, but can’t afford it?
I think my banner designing has improved from my last iteration (and also moved onto animations). I am also starting to produce them a lot faster. I also discovered different fonts, which could make a big difference in terms of congruence to the angle (ie: if the angle is for richer people, maybe use more sophisticated font and vice verse).
According to the offer, the creatives are subject to pre-approval, although they didn’t mention in the offer what was not allowed. I have sent my creatives to my AM and I am waiting to hear back before putting them on Go2Mobi.
Let me know what you think of the angles and the banners.
Thanks,
Alex
02-01-2016 12:15 PM
#22
vortex (Senior Moderator)
For black background banners, write text in yellow or white
For white background banners, write text in black, red or blue
Yes, these colours are suggested to ensure people can read the text easily. Although I still believe that colours won't make or break a banner, I'd like to add that for a banner that's already hitting the right angle, the right colours can make them so much more lethal. A little birdie told me that caurmen is planning on writing a post on Colour Theory - really looking forward to it!
I came up with 6 angles and from these angles, I generated 2-4 banner headlines. From these, I picked my favourites from each category to create 8 initial banners.
That's a great assortment of angles! Would be interesting to see how they do.
Some of them apply to a wider audience than others. Making an ad relevant to more people can be a great way to boost CTR, but in general the resulting CR would be lower than if you were to make the ad more targeted (i.e. around a selective group of people). This is of course just a generalization, but when brainstorming angles it would be good to try to make the ads relevant to as many of the "right" people (i.e. the ones most likely to actually convert after they click on your ad) as possible while still being specific enough to convert them.
In terms of images - I like what you have (although only testing will tell). For the money-related angles, it makes me wonder whether triggering people's shortage consciousness would work - for example using images like these:
https://www.google.co.uk/search?q=fi...xCt8Q_AUIBygB#
Or maybe take the more positive approach:
https://www.google.co.uk/search?q=fi...ave+more+money
Images of literally "making money stretch":
https://www.google.co.uk/search?q=fi...tch+the+dollar
Having way too much fun but will stop here.

Looking forward to seeing some stats from you soon!
Amy
02-03-2016 09:04 PM
#23
george888alex (Member)
So I've had to wait a while before launching my second campaign, because the offer required my creatives to be approved. This has now happened and I have started the campaign. I think next time, I will make sure I choose offers without the creative approval as it seems unnecessarily bureaucratic!
I also discovered the F5Media testing tool and became worried when I was unable to make any offers convert (and I still am not able to do this). My AM was at a loss too as he kept asking me why I didn't have any landing pages, when the Mobile Cookbook Appetiser clearly states that landing pages are not required. If anyone knows anything about how the F5Media tester works, see my other post: http://stmforum.com/forum/showthread...ng-not-working
I was also wondering at what point these Sweeps offers actually convert. Is it at the first form? The second form? When they reach the end? When they validate their email address? Is it always different?
We'll see if I get a conversion in this campaign, which I think I should, because the offer has a pre-lander built in and its on the top offers list. If not, I will really need help making sure that all my tracking, etc is correct!
02-03-2016 09:11 PM
#24
webdev (Member)

Originally Posted by
george888alex
I also discovered the F5Media testing tool and became worried when I was unable to make any offers convert (and I still am not able to do this). My AM was at a loss too as he kept asking me why I didn't have any landing pages, when the Mobile Cookbook Appetiser clearly states that landing pages are not required. If anyone knows anything about how the F5Media tester works, see my other post:
http://stmforum.com/forum/showthread...ng-not-working
I wouldn't waste my money and time direct linking. Landers are a must for sweeps!
02-03-2016 10:56 PM
#25
vortex (Senior Moderator)
I agree that verifying your tracking setup should be top priority. Could you please provide more info here?
http://stmforum.com/forum/showthread...ng-not-working
Amy
02-04-2016 11:30 AM
#26
george888alex (Member)
The offer I am working with right now has an in-built pre-lander, so doesn't that mean I shouldn't have to build my own landing page?
Anyway, good news today as...I GOT MY FIRST CONVERSION!
Bad news is that my CTR was very low, lower than even my first campaign, because the animations weren't working. So I paused my campaign and I will re-animate my banners and restart the campaign. Luckily I only spent $12 on it so far.
My ending stats on that campaign were:
Spent: $11.22
Revenue: $1.76 (2 conversions)
ROI: -84.3%
02-08-2016 12:47 AM
#27
vortex (Senior Moderator)
ROI isn't the worst! Looking forward to seeing more stats soon - now that we know conversions ARE being tracked!
Amy
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