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Let's mobile it up - road to make stable $xxx/day (5)

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Hey stackers,

Let's start over clean one more time. Signed up with F5 Media, don't know why my AM did not even respond at all via skype or email, but since there are lots of great mobile offers, newsletter and in-depth summary of what vertical works. I still believe that this is a good network to work with.

What I did today:
1. Signed up for multiple UK and AU Offers
2. Setup tracking in Voluum
3. Make deposit to the traffic source & setup campaign

Offers: Mobile Sweeps UK - Test 3 different ones
Traffic Type: Pop
Budget: $50/ day
Payout: $1.6
Strategy: With $50 a day and using pop, each of campaign will be exposed to 10X payout and if the ROI is less than -50% then move to different offers

Overall Strategy:
I will be doing offers testing, I will not work on an offer that doesn't do at least -50% ROI right of the bat. If the offer gets at least -50% ROI then I will try to improve from there. Instead of focusing the small details, I think it can be a good idea to test from the most important part which is the offer to understand the conversion ability and the move down the funnel and figure the angle, banner, lander and other mini details, if any, to improve ROI performance.

Stay tuned for an update!

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You're definitely on the right track by focusing on finding a good offer first. However, 10x payout is way too little spend to gauge whether an offer is promising, unless you already have experience with the vertical and traffic source (and the geo), and know what type of landers will work for that vertical and geo.

Here are some suggestions you could consider implementing:

-Sign up to one more affiliate network. Then ask your AMs on both networks for their very best uk sweeps offers. Pick a few that are very similar (all iphone sweeps, or all tesco vouchers, for example).

-Do some spying (either manually or using a spy service such as adplexity or adsxposed) and rip 5-10 different landing pages (the greater the difference the better).

-Set up your campaign with these offers and landers. Run enough traffic so you can identify the best offer and lander(s). (If you need more info on how to identify winners in split-testing please refer to this thread.)


Testing different landers will give the offers a fair chance to shine. Another important consideration is traffic quality, which is largely dependent on how high you set your bid. For this reason, I almost always start a test by setting up 3-5 identical campaigns at different bids, running some traffic to see which bid will give me the best ROI, and then pausing the other camps and using that best one to continue testing offers and landers. It really depends on your strategy though. For example, instead of testing campaign performance at different bids, you could put that money towards testing more offers instead. Everyone will develop their own style. And I look forward to seeing yours.


Amy

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If you're RONing the -50% ROI seems a bit unrealistic to me (but I'm no pop expert at all). When your RON, even if you have the best offer in the world you'll still run it on shit placements for which you'll see zero conversion (which will lower your ROI a lot)... so actually you might have a -75% ROI campaign for which, when you look at the conversion / placement distribution, you'll find that 90% of the conversions come from a dozen placements... in that case if you just whitelist these then you'll be in the green despite the originally shitty looking ROI of the camp...

Also as Vortex said $16 on RON in the UK looks really low per campaign.

But if you already know a few good placements, then yes your idea seems very good.

Cheers,

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Thank you for the input Amy & wiffmdude!

To be honest I haven't done any spying yet and would like to know how to spy on pop up ads manually? Using WRW is more like for banner, I can't seem to spy on specific pop ads since most of the zone is using ID, not actual domain name. Am I missing something here?

The result after running it for 24 hours:


Cost: $22.5
Rev: $2.8
Profit/ Loss: ($19.70)

I just RON it and DID NOT include Wifi traffic, not making any landers and see that 1 of the 3 offers is making 1 conversion. The conversion comes from generic tablet which I have no idea and I think this conversion data is too low being just making 1 conversion. I think the problem lies because I did not create landers and people simply just ignore it due to the fact that pops usually have the lowest intention of all type of ads.. which means I need to create landers that provoke people to act because it's too damn good to ignore.

Anyway, I've come across a couple of great landers that based on current trends and imitating design of social media and will test it later tonight and see how well it performs. One question though, is it true that Wifi traffic is bad? Is fellow mobile stackers always blacklist Wifi traffic? And one thing that I notice is that when Wifi traffic is included, the traffic comes fast like waterfall, can easily burn $$$ within an hour time. Can anyone advise on Wifi traffic vs Cellular traffic on why one is better than the other, or both are actually good?

Cheers..

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You're right about not being able to see what the actual placement urls are. At least I don't know of a way to spy on placements on popads. However, there are other traffic sources you can go to to gather urls to spy on - zeropark is a good example. Simply go to zeropark, start a "TARGET" campaign in your geo, and you'll see a huge list of actual urls you can spy on (you don't even need to finish setting up the camp to see this list). I have some url lists from a few months ago for several geos that you can use if you like:

https://www.dropbox.com/s/6979j21779...ying.xlsx?dl=0

Alternatively, just google "torrent sites" and you'll find that most of them have popups.


Agree with you!


It's always a good idea to monitor the performance of wifi vs. carrier traffic separately. Wifi traffic tends to be cheaper and have lower quality (but this can change, for example if you're promoting a big download that requires using a lot of data) compared to carrier traffic, and as you've noticed already, there's usually more traffic volume for wifi (sometimes a LOT more). The only way to find out for sure is to run a test. If you find carrier traffic to be giving you better ROI, by all means use just carrier traffic to split-test and optimize landers and offers. Then once you find a good offer you can choose to re-test wifi to see if you can get an acceptable ROI.


Amy

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