How to Implement Voluum with FB ads?! (6)

Hi Again Guys

Was just wondering how exactly have you been implementing FB with Voluum?

I ask because FB does quite a lot of tracking on its own.

Do you use Voluum to specify broad targeting of conversion performance of different landing pages/traffic sources?
Then FB platform for more minute data such as Interests/likes?

Would love to hear how some of the more experienced affiliate marketers use these two together.

Franky

Hi

I do combine Facebook with Voluum. As you say Facebook offers a lot of tracking itself, but here are some good reasons to use additional tracking. (Not necessarily Voluum, any decent tracker of your choice could do the job. For convenience reasons I'll just call it Voluum in this post.)

Some networks/advertiser don't offer c2s tracking, FB would have a hard time tracking those conversions. So for these campaigns Voluum can be very useful. Then you would have the problem that Voluum can never know the exact cost for each ad, but with some Excel you can easily track each of your ads ROI.

Voluum is very good for some A/B testing on your landingpage. Facebook wouldn't have this information unless you would make separate ads for each lander. Same goes for testing the same offer with different networks, testing multiple offer landing pages from the advertiser, ...

It's way easier to make changes to all the stuff that happens after the user clicks your link on Facebook. If you work only with Facebook, every change you make will have to be approved once again. This means you will have to pause your campaign. If you work with Voluum you just change whatever you want and the traffic keeps coming.

It's easy to implement geo-redirection. Some networks will redirect your traffic to some shitty non-compliant offer if it's not from the offer's geo itself. For a lot of countries Facebook approval bots run from USA, and you do not want those to be redirected to that shitty non-compliant offers. So you set up Voluum so that this traffic goes directly to the advertiser without any affiliate link.

Last but not least, Voluum offers a lot of additional tracking, browser version, devices, OS, ...

There are probably way more reasons to use additional tracking, but these are the ones i could come up right now.


Karika

Originally Posted by Karika

Hi

I do combine Facebook with Voluum. As you say Facebook offers a lot of tracking itself, but here are some good reasons to use additional tracking. (Not necessarily Voluum, any decent tracker of your choice could do the job. For convenience reasons I'll just call it Voluum in this post.)

Some networks/advertiser don't offer c2s tracking, FB would have a hard time tracking those conversions. So for these campaigns Voluum can be very useful. Then you would have the problem that Voluum can never know the exact cost for each ad, but with some Excel you can easily track each of your ads ROI.

Voluum is very good for some A/B testing on your landingpage. Facebook wouldn't have this information unless you would make separate ads for each lander. Same goes for testing the same offer with different networks, testing multiple offer landing pages from the advertiser, ...

It's way easier to make changes to all the stuff that happens after the user clicks your link on Facebook. If you work only with Facebook, every change you make will have to be approved once again. This means you will have to pause your campaign. If you work with Voluum you just change whatever you want and the traffic keeps coming.

It's easy to implement geo-redirection. Some networks will redirect your traffic to some shitty non-compliant offer if it's not from the offer's geo itself. For a lot of countries Facebook approval bots run from USA, and you do not want those to be redirected to that shitty non-compliant offers. So you set up Voluum so that this traffic goes directly to the advertiser without any affiliate link.

Last but not least, Voluum offers a lot of additional tracking, browser version, devices, OS, ...

There are probably way more reasons to use additional tracking, but these are the ones i could come up right now.


Karika

On Facebook there is a difference between clicks and link_clicks. Clicks would be any interaction and link_clicks is the number of clicks on your link to your landing page.

Originally Posted by Karika

On Facebook there is a difference between clicks and link_clicks. Clicks would be any interaction and link_clicks is the number of clicks on your link to your landing page.

If you have way more link clicks on fb then incoming visits on Voluum then I think you have a problem. But Voluum should register every click, even if the page is not loaded.