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Any recommended Adwords guides? (13)

01-16-2016 10:36 PM #1 markohf (Member)
Any recommended Adwords guides?

Hmm, a bit weird how there isn't much guides, case studies etc on Google Adwords here on STM.

Can you recommend me where to start as a beginner?

01-16-2016 11:31 PM #2 cmdeal (Veteran Member)

Quote Originally Posted by markohf View Post
Hmm, a bit weird how there isn't much guides, case studies etc on Google Adwords here on STM.

Can you recommend me where to start as a beginner?
If you are just getting started, it is best to go straight to the horse's mouth

https://support.google.com/adwords/a...949?hl=en&rd=1

Google's own basic training is some of the best out there for beginners

01-17-2016 01:10 AM #3 thuglife (Member)

Also, Perry Marshal's.

01-17-2016 09:52 AM #4 matuloo (Legendary Moderator)

Quote Originally Posted by thuglife View Post
Also, Perry Marshal's.
Yup, I've read his guide many years ago and found it pretty good. It was called something like "definitive guide to google adwords" - or something like that.

01-17-2016 11:14 AM #5 fabian (Member)

I really liked this one:

http://www.amazon.com/Advanced-Googl...dp/111881956X/

01-18-2016 03:16 PM #6 adhustler (Member)

Google's training is actually really good for the basics and using the system but obviously they aren't going to show you any tricks - I use their guide to bring employees up to speed all the time.

01-18-2016 09:16 PM #7 solaris (Member)

Start with the Google training as cmdeal said, then read everything here: http://www.wordstream.com/learn its excellent

01-19-2016 12:59 AM #8 tbranley (Member)

+1 for Perry Marshall. Still review it from time to time on my kindle.

01-19-2016 01:04 AM #9 brian_r (Member)

Anything by Brad Geddes.

Someone posted a book from Amazon in an eariler post; I'd read that first.

In addition, Reddit has a very active PPC section that I find very useful. https://www.reddit.com/r/PPC

01-20-2016 05:06 AM #10 vpaidi (Member)

I would suggest you to go through(subscribe) the videos of their official YouTube channel.

https://www.youtube.com/user/learnwithgoogle/

The content they release is gold and offers best practices.
All the new updates are explained in detail in their official blog - adwords.blogspot.com

The best way to learn is to jump in with a real account and start creating the campaigns. Try spending small amount and keep reviewing the data. If you have any questions, post them here or in their official community - https://plus.google.com/communities/...85206378551362. You can even call their support and ask any random query you got! they'll help - https://support.google.com/adwords/answer/1385067

01-21-2016 04:27 AM #11 acecommerce (Member)

- Best intro Adwords book: Ultimate Guide to Google Adwords, by Perry Marshall
- Also very good: Advanced Google Adwords, by Brad Geddes

Also great stuff by Amit Mehta and John Crestani (recommend his intro ebook "Adwords Buddy").

And check out PPC Hero and WordStream.

02-26-2016 12:38 PM #12 nimish (Member)

Can anyone help with guides on App install campaigns using a 3rd party SDK on Adwords ?

03-04-2016 10:57 PM #13 johnaff (AMC Alumnus)

Heres the link to my old adwords guide. I still do adwords the same way, but have been experimenting with custom audiences on it a bit too now. https://drive.google.com/file/d/0Bwy...p=docslist_api

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