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Why aren't you testing native ads? (25)

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Good to be back in the groove after a great holiday break...hope you're enjoying the price breaks after the insane CPMs we saw in December!

Wanted to share our latest blog post with some information about native ads. If you couldn't tell at AWA, we're very excited about the potential we're seeing. Wanna know why we're so excited? Check out this short article & infographic to learn about the huge opportunities in mobile native ads!

Native ads fit seamlessly within a user’s native app experience. If you want to see a great example of native ads, check out your favourite social media or news app.

Native ads tend to have much better user engagement than typical mobile display banners, and can help to supercharge your Go2mobi advertising campaigns.

Check out our infographic to learn more about why you should include native ads in your mobile campaign strategy.



If you have any questions, shoot me a PM or comment in this thread.

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My initial reluctance to get into native ads has been the fact that it seems low volume and very expensive.

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We have over 8.9 billion daily impressions on native- as mentioned on the infographic, about 25% of our total traffic volume. Prices are much less competitive in tier 2 and tier 3 geos, but you're right- in places like the US prices can get pretty high. Mostly because it works

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Do you guys allow diet/skin/muscle/brain and is anyone running those verticals currently?

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The problem is, it's MOBILE native. This traffic is worth 1/10 of desktop native traffic so it get 1/10 of attention.

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Sure doesnt cost 1/10th

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Costs roughly half of desktop. But berforms poorly.

The value of mobile native traffic for me is negligible.

In my tests 80% of revenue off native ads come for desktop.

Simple 80/20 rule. Screw mobile native for now before they figure it out.

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My experience with the price difference is below. Only tested in Denmark so far using autobid.

Banners on Smaato: $0.3567 CPM
Natives on Mopub: $2.5099 CPM

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We're working on a native ad spy. Keep an eye out for that.

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Well last november I tested on a tier2 or that's maybe even 3 country and payed $4 CPM... whereas banners costs like 0.2-0.5 CPM...

CTR was almost exactly the same, but of course my winning angle didn't get anywhere with a CPM 20 times more expensive.

But it might well be that I didn't choose the right offer to promote on native... I guess you can/should forget crappy App Installs paying peanuts with this kind of "premium" traffic prices.

But then on mobile if you want high paying offers, you're likely to end up with "shady" offers that Mopub won't allow anyway.

Also one of my BIGGEST issue with native on g2m is the fact that the title must be 25 chars long (out of memory, could be 30 but still very short), which is really hard in lots of languages, especially when you're not a native speaker.

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What verticals are good for native ads guys?
Currently running app installs (games & utilities), sweeps and mobile content offers.

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Native is going to be more effective in the ares of Diet/Nutra/Health as well as Downloads/AntiVirus. In ways there is room for Native in all Verticals but the angle and story behind the product has to be believable. Native could certainly work in the utilities area of APP Downloads, but would be less convincing in the Games download just by nature (remember Gaming Apps are one of the few Verticals that work with Direct Linking to Offer with a Good Ad/Banner).

Native advertising is still finding its feet in Traditional "Online Marketing". There will be creative uses of native and implementation of different media types.

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looks like i'm going to stick with desktop native for now...

what's a friendly network to start testing some lead gen?

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"Download" is same on every language

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What's the benefit of buying native from go2mobi vs. say, buying directly from the source like Taboola/Outbrain?

I'm sure there's a mark up so what's the justification?

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Targeting.

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targeting is better in which in your opinion?

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Does this imply that programmatic native ad buyers get more set of targeting than a traditional buyer (who uses their website directly)?

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Targeting?

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Thanks stephen!

Yes, targeting on our platform would be a huge differentiator in buying native ads from anywhere else. I would add reporting/optimizing into that as well. We have some of the best capabilities in the industry!

Mr Green just posted some awesome tips and tricks that should be extremely helpful in narrowing down the appropriate uses for native ads and how to get the most out of them.

Also consider that the native ad unit on mobile is still fairly new. As we've seen with other traffic and ad units, new is not easy (can't simply replicate), but the first buyers to figure it out ALWAYS end up staying on top for a long and lucrative run. Just food for thought

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Sorry, I don't get it. How would some be able to target better via Go2Mobi than working though a native channel directly?

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same question here...

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Hi @cmdeal and @whats1thingnow,

Just to clarify on our earlier point, we offer all of our traditional mobile targeting options for native campaigns as well.

With Go2mobi, you can target and optimize towards things like placements, carriers, device, creatives, freq cap, session depth, day parting, IPs, geo (national, regional, DMA, ZIP, lat/long), and several other parameters. We also offer the ability to build/target re-marketing lists, and an auto-bidder algorithm to help you bid smarter.

We understand that some native direct sources offer a number of the features above but to our knowledge we have one of the most robust platforms for targeting and optimizing mobile native campaigns in real time.

One last point is that our native inventory comes primarily from mobile only sources. This means that we do have lots of pubs that the sources mentioned above won't have (given their desktop focus).

Hope this helps!

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Anyone tested these with mobile content/games/higher paying carrier billing offers?

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I did, last year, I could get plenty of relatively cheap clicks, but couldn't get them to convert - I was testing carrier billing offers in asian GEOs.

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