targeting on FB - Parents VS Non-Parents (Study) (1)
Mobile devices have become vital tools for parents, according to a new study by Facebook IQ.
The social network’s research arm interviewed parents aged 25 through 65 of infants, toddlers, adolescents and teens in eight markets–Australia, Brazil, Canada, Germany, Mexico, Spain, U.K. and U.S.—analyzing Facebook and Instagram data with help from Ipsos MediaCT and Sound Research, and the study’s findings included:
- Parents spend 1.3 times more time on Facebook than non-parents.
- Millennial parents (aged 18 through 34) were 30 percent more likely than baby boomer parents (50 through 65) to use their mobile devices to make more informed purchase decisions.
- 83 percent of parents said they have access to more information than their parents did.
- 70 percent said they are more informed than their parents were, with that figure jumping to 76 percent for baby boomers, who gained access to the Internet and mobile devices at later stages in life.
- More than 50 percent of parents said their child or children have more impact on purchasing decision than they did while growing up.
- 50 percent believe they listen to their child or children more than their parents listened to them.
- 83 percent of parents described their families as loving.
- 77 percent said their families were happy.
- 48 percent expressed concerns about money.
- 39 percent said they were time-crunched.
- 38 percent said their families are at their best when they are at their best.
Source:
http://www.adweek.com/socialtimes/fa...enthood/632600
make sure to use this info in your next Facebook Campaign 
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