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My first campaign...Trying Pop (sweepstakes offer SOI) (10)

01-08-2016 07:23 PM #1 tmgroup (Member)
My first campaign...Trying Pop (sweepstakes offer SOI)

Hey Guys and Gals,
This is TMG finally jumping in and getting my feet wet!!! I am looking for feedback on the data I show you guys and gals. As I said in the title this is my first campaign. I am a little nervous about doing this follow along but this will hold me accountable.

Traffic Source: ZeroPark
Sweepstakes offer: Win and iPhone or Samsung 6 Malaysia
Payout: $0.48 Single Opt In
Daily Budget: $30 a Day

I have attached my lander results from Voluum.

01-08-2016 08:30 PM #2 jgjh151 (Member)

Whats up with the missing conversion values?

01-09-2016 12:23 AM #3 webdev (Member)

few things to think about...
Is ur offer in Malay or English? Test both
Is ur lander in Malay or english? Test both, you should test more than 2 landers...maybe even test directlink
Keep an eye on carrier vs wifi traffic, with carrier ur likely going to compete with ppl running whastapp expired/virus offers and ur offer /angle may not be as aggressive
Test more offers (iphone 6s?)
Always push the boundaries for ur landers, be as aggressive as u can be (check with ur AM if it needs approval)

01-09-2016 01:10 PM #4 tmgroup (Member)

Here are more results:
My revenue: was not being tracked when I first launched Newbie mistake

Here is the correct Revenue

Ver Index1 :revenue:$6.24 Cost:$28.55 Profit:-$22.31 ROI :-78.14%
Ver Index2 :revenue:$3.84 Cost:$28.12 Profit: -$24.28 ROI : -86.34

01-09-2016 04:54 PM #5 jgjh151 (Member)

So now I would cut bad targets and focus on the converting ones if you have enough data. If not keep running it for a bit until you can? And as webbed says try more different landers and offers to the mix.

01-10-2016 02:01 PM #6 tmgroup (Member)

Here are yesterdays results ...I added another lander in English and Malay Named it Sweeps1.1
Is there a guide on here that gives you screenshots on the process of blacklisting targets on Voluum? I must admit I don't even know where to start.

01-10-2016 05:08 PM #7 coconut (Member)

Blacklist targets in Traffic source Voluum only helps you keep track...

01-10-2016 06:06 PM #8 simon_89 (Member)

Hi TMG,

I recommend you not blacklisting any targets in the beginning unless you have found a winning lander and offer. If you blacklisted a placement that you don't know whether or not your lander and offer works, then you're skewing the data by not taking into account that it might be just the lander or offer that just doesn't work.

Instead of blacklisting, I suggest working on finding a winning lander and offer first before blacklisting anything. It may eat up your budget, but in the long term I think it's very beneficial.

01-12-2016 05:36 PM #9 tmgroup (Member)

I blacklisted targets and started a new campaign with the new targets here are my results:

01-13-2016 07:56 PM #10 tmgroup (Member)

I cut some mobile devices:
Here are my results:
Looking at my all my conversions since I have been running this campaign 85% are Android OS and 15% are IOS OS.
Will pass device parameters to my landers to see if this helps with CTR. Also will create a language rule for the English and Malay landers.

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