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Which Stats Vartiable to Look for in Popads (5)

01-08-2016 03:09 PM #1 marketingidealab (Member)
Which Stats Vartiable to Look for in Popads

Hi,
I am running a sweepstakes offer in popads for austrlia traffic. Spent around 30 USD and got conversion. For tracking, I am using Voluum tracking tools. Now I will optimize the campaign for better traffic. But I am confused which variable to look for.

These are the variables I am tracking in Voluum for popads:



Any help would be greatly appreciated.

01-08-2016 04:06 PM #2 servandosilva (Member)

Website IDs, OS, Browsers, devices or carriers if you're using mobile traffic is where I'd start.

01-08-2016 04:27 PM #3 marketingidealab (Member)

Quote Originally Posted by servandosilva View Post
Website IDs, OS, Browsers, devices or carriers if you're using mobile traffic is where I'd start.
Yeah I am using mobile so have to consider devices or carries as well. Thanks for the reply.

01-08-2016 05:02 PM #4 webdev (Member)

I believe the only thing you can cross reference from Voluum to popads as far as accurate cost is concern would be the websiteid (COmapre websiteid cost in popads and campare to conversions you got in Voluum for that websiteid). SO i would definitely look at that...but of course if you data in voluum says you have a 0.50cv for iOS and 0.15cv for android for example, well than you don't need an accurate cost variable to make a decision.
Unless some one knows how to accurately pass cost into voluum from popads.

01-09-2016 01:03 PM #5 clickwork7 ()

Popads supports a BID parameter...just add to the cost section in voluums traffic source

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