3 weeks into mobile campaign (6)
Just so there is no confusion, This success post was written by my brother, not me.
http://stmforum.com/forum/showthread...00-000-in-2015
For the follow along.
I've been in the game for 8 months now with very little success (Basically breaking even). Last 2-3 months I've started to spend more and more.
I was starting to go all over the place, so I thought maybe a follow along would keep me on the right track.
Ur probably wondering why didn't I just start doing nutra with my brother 
, not sure tbh. I kind of went on my own journey starting from the bottom.
I've been running this campaign for about 3 weeks now on 2 different traffic sources. Here are the current stats"
Traffic source 1
RON
Spend 1,267
Rev 977.35
ROI -22.86%
I was blacklisting targets that had 2.5X spent for 2 weeks and I eve started a whilelist campaign but I had no real thought process behind it. The whitelist didn't do too well so I paused it. But recently I have been following vortex's formula.
Whitelist
Spend 30.85
Rev 36.70
ROI 18.95%
I decided to add another traffic source . Why not right...
Traffic source 2
Spend 603.94
Rev 406.90
ROI -32.63%
I am still waiting for more data on this traffic source before I begin a whitelist campaign.
"I've been running this campaign for about 3 weeks now on 2 different traffic sources."
With this tempo, you will literally need another 8 months. I know that the mantra here of many is to "optimize till it works". Well, thats not how you get success fast. While polishing a turd, you could have tested 30-50 camps and already scaled the winner.
Don't try to make things work that are not ment to be, at least in the beginnings.
Test 2-3 new camps (lander, geo, offer, angle) every single day, keep the traffic source stable. Spy, copy, steal. Double down on the winner.
If you want to stick to your campaign, split test similiar offers from other networks, throw some proven landers of your vertical in the mix (filter adplexity by "received most volume"), create an new campaign with 50-70% of your current CPM and one campaign with 130-150% of your current CPM.
Check connection type, carrier, device type, os, browser for winners/losers and optimize.
Use all scripts in the magic box: entry pop, vibrate, sound, back button. Optimize lander speed. Create a back button funnel with different landers/offer or send to revshare.
@sebastian_r - Tahnk you for the tips n Yes I hear you, my strategy definitely needs a make over. And in the past the few campaigns that did make my money, started making money in a few days not weeks so I couldn't agree more.
I did try many offers in this geo and certain landers at first gave me positive ROI. The issue is 1 day a particular lander can be the best (+roi) and the next day it is the worst (-roi). Now I think it just comes down to high cv placement. Unfortunately I found that many good placements just disappear so I keep running RON with some loss to hopefully pick out these placements. (I have asked the traffic source about this issue and they replied saying the publisher has stopped)
I think for now I will keep testing landers and optimizing as I go along.
Stats 05/01/2016
TS1
RON
Cost 171.91
Rev 129.91
P/L 42.66
roi -24.82%
Whitelist
Cost 4.34
Rev 14.10
P/L 9.76
ROI 225%
TS2
RON
Cost 71.64
Rev 53.40
P/L 18.24
ROI -26%
*As far as bidding, I am well over the avg bidding (Almost 1.5-2X). Basically as I blacklist placements I up my bid. And currently my whitelist campaign is almost 2.5 X the avg.
06/01/2016
TS1
C 185.49
R 133.45
P/L -52.04
ROI -28.06%
*Increasing the bid has helped with CR but not so much to the bottom line.
Whitelist
C 4.53
R 7.05
P/L 2.52
ROI 55.74%
TS2
C 71.05
R 63.65
P/L -7.40
ROI -10.41%
- Continue to blacklist/whitelist for Ts 1. Starting to whitelist ts 2.
- Continue to Test new landers
- Lower bid for TS1 and see how that goes. I actually lowed it today mid day.
- There was some confusion as I thought this offer only accepted 2 carriers, but it looks like according to adv those were the best cv carriers.
Since I already have landers I will try the other carriers as well. Looking back at my data for TS1, 1 carrier is definitely doing better than the other.
See pictures below, and there are some landers in that 1 carrier that have + ROI. tbh I knew this from before looking at my stats, I just didn't want to eliminate half of my volume but now that I know adv accepts pretty much every carrier it opens the door to more volume/ testing.
Im going to cut the worst performing carrier tonight and make a separate campaign targeting the rest of the carriers. Cost might be off but we will see how it goes.
Breakdown of the better performing carrier by landers.
07/01/2016
TS1
C 186.03
R 126.25
P/L -59.78
ROI -32.13%
Whitelist
C 10.23
R 18.80
P/L 8.57
ROI 83.76%
TS2
C 67.82
R 53.90
P/L -13.92
ROI -20.53%
- Same old, not much changed.
- I removed one of the isp from ts1 and I am break even today. Will see if I can get something going.
- Likely going to drop this campaign
- Starting testing more offer/other geo and sign up for more traffic sources.
Hopefully next update I come back with good news.
Very little volume from the whitelist campaign. Have you checked if there's more volume available there, or is that all you're gonna get?
What's your bidding strategy like? Judging by your LP CTR you're running pops, so are you bidding the minimum on RON and optimizing from there?
That can work in some cases. But it appears as either the offer isn't hot enough, you're not being aggressive enough, or the traffic is just too crappy. Starting at a low bid is great to find little pockets of profit and test inexpensively. But it shuts you out of the premium stuff.
Another approach is to identify what the premium, top volume, top converting sites are on your source and isolate those to make them work. Otherwise, unless your offer is a home run that converts well across the board, you will be left with many small, $5 spend, $10 profit placements. Which is great, but you;ll need to find hundreds of those to make it worthwhile.|
Off topic: I think you should join up with your own account. That way we know which Webdev is starting out and which one hit $1m in 2015. 
Best of luck man.
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