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FTC Fines Lumosity for Deceptive Ads - A cool $2.000.000! (9)

01-05-2016 08:25 PM #1 fabian (Member)
FTC Fines Lumosity for Deceptive Ads - A cool $2.000.000!

Ouch...

https://www.ftc.gov/news-events/pres...tising-charges

01-05-2016 08:56 PM #2 stitch (Member)

https://gigaom.com/2013/01/31/brain-...s-35m-members/

This is a company that has experienced MASSIVE growth, was founded in 2007, currently has 70m users, and posted $24m revenue in 2012 @ 35m users (they haven't published numbers since, but has likely been on the upward spiral since they doubled customers since then...)
To play devil's advocate here, I don't think a $2M fine is a bad cost of business when put into context.

I would probably be more worried about

The order requires the company to notify subscribers who signed up for an auto-renewal plan between January 1, 2009 and December 31, 2014 about the FTC action and to provide a means to cancel their subscription.
although again, it could just end up being a small blip on their radar. I'd hazard a guess that satisfied customers won't care.

01-05-2016 08:59 PM #3 Mr Green (Administrator)

Ahhhh man Lumosity was my jam, I thought my IQ was flying through the roof because of it!

01-05-2016 10:15 PM #4 matt k (Member)

That's the perfect example of pirates.

Step one: get big
Step two: get sued for bs

No sh-t it doesn't work. But my wife uses it, likes it, and most importantly - thinks it works. You won't find me raining on her parade (or telling her to just go do some math wtf that's FREE and better).

The charges against their marketing practice could be applied to every single company from "McDonalds is unhealthy but deceives people" to "College liberal arts programs are expensive & useless, yet they sell the college experience to young people."

And don't get me started on lottery statistics that the state's bank hard on Mr. FTC (need middle finger emoticon)

03-05-2016 10:38 AM #5 cmdeal (Veteran Member)

Quote Originally Posted by Mr Green View Post
Ahhhh man Lumosity was my jam, I thought my IQ was flying through the roof because of it!
Haha, did you really think that your IQ was 245?

03-05-2016 11:49 AM #6 Mr Green (Administrator)

^^ ahh no that was just my IQ pre-Lumosity.

03-05-2016 03:16 PM #7 iAmAttila (Veteran Member)

Cancelling my trial membership right now; I just signed up 2 days ago and now THIS.

03-05-2016 03:40 PM #8 Mr Green (Administrator)

Quote Originally Posted by iAmAttila View Post
Cancelling my trial membership right now; I just signed up 2 days ago and now THIS.
It's still better to spend your time on that than on candycrush

03-05-2016 05:25 PM #9 shakedown (Member)

haha everytime I saw one of those commercials that promised to "train the brain through the science of nueroplacticity"....I was like "Yeah, says you."

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