The Crazy Man on the Subway (8)
Pulled an all nighter; didn’t finish what I was trying to. Walked to the subway around 5...barely (barely) missed it. Stood in the 18F weather for a quarter hourish till the next one finally came.
Thought I was home free, till this sh-t trolled me the whole ride home:
They literally bought the whole train. Every display in both directions a crazy man saying “HA HA HA HA.” I’ve been here (Denver) since early September. This is the first time anyone purchased the floor for ad space...which is allowed, apparently.
They even had the crazy man posted on the side of the subway. I was too cold and shocked to get a picture of that unfortunately.
Good lord these app installs are getting out of hand.
Goodnight and F this world
This is a really cool thing that is becoming very popular in this industry the cross platform promotions.
you can see this with Game of War where they had the lovely Kate Upton in their TV ads (and also Mariah Carey) this TV ads increased the game daily revenues to over 1 milion USD per day.
Liam Nissan was also in the Clash of Clans and last but not list the MMA former champion Ronda Rausey was in the Tai Chi panda commercial.
besides that you can see ads on the elevator of several hotels in Vegas that promoting Slotomania and another angle to cross platform promotions is pch.com (publishing clearing house) that have TV campaigns 3-4 times a year.
each campaign like this bringing around 1 milion unique NEW users to their sites (according to information from PCH).
so i think its more like "WHY DID IT TAKE THAT LONG"
World domination right there.
What I want to know is how do they decide what trains to brand up? How do they decide what designs they should use? How much should they spend?....and then down the road to they ever look back and try to figure out if it was it worth?
basically i never took part of an "offline campaign" (although this is my wife job - marketing manager in the biggest insurance companies in IL) but i believe there are some specific criteria the advertiser is measuring (besides brand awareness)
i found these two articles that should help shed a light on the subject.
they arent that new but when looking into all aspects of offline marketing, well its an "old" method, much older than online marketing
http://methodsavvy.com/5-easy-ways-t...g-investments/
http://www.slideshare.net/SuccessSta...kleting-online
although not many advertiser will allow this type of promotions i am quite sure that the future of the industry will eventually will be to merge the online and offline marketing efforts to create a much wider user reach.
would love to read more on this subject from Stackers that have experience with offline marketing.
Then you get decisions like the Nazi-themed subway car wrapping for 'The Man in the High Castle' that offends/pisses off people and gets taken away pretty quickly
For context:
"The advertisements for The Man in the High Castle completely wrap the seats, walls and ceilings of one train on the busy shuttle line that connects Times Square and Grand Central terminal in midtown. The show depicts an alternate reality in which Nazi Germany and Japan have divided control over the United States after winning World War Two. The advertisements include a version of the American flag with a German eagle and iron cross in place of the stars, as well as a stylized flag inspired by imperial Japan."
http://www.theguardian.com/us-news/2...ew-york-subway
To be in that board room when someone pitched the idea, then approved it... without thinking about how easily offended people are these days.
I guess they say there is no such thing as bad publicity, and it doesn't come close to offending me - but I guess wrapping subways isn't for everyone 
matt k,
Is this on rail only ? Wondering if these ads are also on those free Mall Ride buses that go up & down the 16th street mall area all day / night ?
It's been awhile but I think Denver rail / Mall bus is the same transportation administration.
That Nazi thing is NUTS...but if I had to guess, that was a case of ballsy shot-callers. I bet you they were gunning for "all publicity is good publicity" type of thing. Could always be wrong - maybe it was ignorance, but my hunch is that was intentionally controversial.
Sorry dabro I couldn't say; it is something they implemented recently (after Jan 1). Basically they simultaneously raised ticket prices and upped the amount of advertisements covering the rail 
Yeah it's definitely the same people that run all the public transportation. On a more positive note I'm not from Denver (been here total of 4 months or so)...and am TOTALLY blown away by the public transportation. It's on f-king point. You literally don't need a car here. The ticket from the subway carriers over to the bus...you can buy an electronic version and throw money on it and use it for everything. The rail will go all the way to the airport soon, too. The city of Denver is doing a fantastic job...must be all the marijuana money (not kidding).
Both my work & home are walking distance from rail stops...so I've never used the bus system, personally. I'm sure they're finding a way to paste them with ads too though :X
Got you. I asked because while I was in Denver last year I remember the free 16th street mall ride buses plastered with ads, just can't remember what the ads were for & if the advertiser bought out the entire ad space for a bus. I guess now you'll notice the spam on the mall ride buses next time you're downtown...
Good to hear about their public transportation overall - many other cities don't have that under control - guess they need to pass recreational marijuana too...
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