Home > Questions and Answers > General Questions

---

Is it absolutely necessary to have landers? (12)

---

I read the newbie guide and it says not to skimp on hosting (and to get a dedicated host such as Beyond Hosting) for my landers etc..

Are landers necessary/required if you are sending direct traffic to an offer?

For example, if all I have is a Voluum and a traffic source, is that enough?

My understanding is that "landers" mean "landing page" and a "landing page" is made/hosted on a property I own.

Anyone have a setup like this or is it NOT recommended that one have a traffic source and Voluum?

Just curious.

Thanks guys

---

When promoting an offer, you have 2 options:

direct linking

and

using a lander

In some cases, you can run direct linking campaigns profitable, but usually, landers improve the ROI, because it warms the user a little. The offer landing pages aren't usually very optimized for converting cold traffic, so you need to tell them first what they get.

Usually app installs or gaming offers can be run direct linking, but even for these offers, using a lander will get you better results in 99% of the cases, so definitely go for landers.

If you're just starting out, you can skip buying a VPS and you can create a free account on Amazon S3 (free if you're just signing up, I think it's free for 12 months or so) and host your pages there (google this, you'll find lots of tutorials that explain it pretty well).

If you want to take this a step further, you can also use CloudFront from Amazon as well, which will help your pages load faster.

---

I know how to use Amazon S3 So, that's great!

As far as landers, do I need separate domains for each offer or use something like UnBounce with multiple pages?

Thanks!

---

I think it's better to buy a domain with a general name and then use either sub-domains or different folders for each offer. This is the common way to do it, as far as I've seen.

---

Don't use Unbounce. Their loading speeds aren't great (at least last time I tested them).

S3 and Cloudfront will do perfectly well for hosting landers.

Don't worry about seperate domains for each lander - seperate domains for each vertical you're in (adult, mobile apps, PIN, etc) will be more than enough. Just host landers in subfolders or subdomains.

---

Exactly as Caumen told you. There is no need to over-do this. I have plenty of campaigns running on a CDN without using any domain at all, and they work just fine. In some cases, domain can give you a small advantage, but dont get too excited and dont register a new domain for every angle you come up with

---

If you ad placement is big, and it can educate and sell the reader on the benefits of the offer - then its not always needed to have a LP.

But an LP helps, because you can do a ton of tricks if you get them there, including multiplying your chance of turning a sale by poping under, or over, or on redirect or on exit something else, another offer. etc etc

---

Can you explain what you mean by this:

1.) What CDN do you use (if you don't mind me asking) ?

2.) If you are not using domains, how does the URL structure look like? It sounds like its messy/long?

Thanks!

---

Im using rackspace CDN and yes the URL is one big mess, but the surfers dont really seem to care. This is for mobile traffic, I would say the url matters more on desktop traffic.

---

Interesting... I know someone did a test here on the forum where he tested like 3 domains: one that contained the offer name in the domain, one semi-related and one that had "spam" in the domain name (LOL). And the test showed that they all converted about the same, with a very little higher CR for the 1st domain, that hat the offer name in it (though, the difference in CR was very low).

So yeah, I guess it's true, people don't really look at domain names on mobile, but I wonder why is that? You still can see the first... 50 characters or so, definitely the subdomain+domain+extension+(some folder path here) will show up in the browser address.

While doing some manual spying on my phone+HMA I found such landers hosted on cloudfront subdomains made up of totally random characters. So I assume it works, otherwise people will use a domain for that.

---

Makes sense. Thanks guys! Appreciate it

---

Yup - I sometimes run LPs with just the IP address of the server, and that doesn't have a particularly noticable effect on conversions either (although I think if I rigorously tested I'd see a small dip).

(Fun fact - there is a small speed increase to be gained by doing that, as the browser doesn't have to look up the IP for the domain name. However, it's not something I'd generally advise.)

---

Home > Questions and Answers > General Questions