Home > Mobile > Follow-along Campaigns

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journey to 1k/day with mobile pops (47)

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Correct, do exactly this so you know how it behaves during the day. You need to run 24/7 to really get an idea about a market

You might end up bidding against yourself, but it kinda depends on how much different the bids are. If you raise the bid just by a small number, chances are you will take the place right above your first campaigns and the bids will directly compete, effectively raising each other. If you bid way higher, you will jump up a few spots in the bidding chain and even tho it will raise the overal bids, in this case you shouldnt directly raise the price you pay with the original campaign. I realize I wrote this a bit "messy" but hope you understand what I mean

Basically, when testing different bids with cloned campaigns, dont put the bids too close to each other, UNLESS you want to really purchase all the traffic available at a similar price. This is a viable tactic too btw, you can setup 5 clones with an increasing bid next to each other and literaly eat up all the traffic without letting anything to the competition, but thats another story

In this case, you are basically trying to figure out what bid gives you the best results, so once you have it, you can as well pause the other clones. It will depend on the final numbers tho, the data will tell you whether to keep running the clone(s) too or not.

There is no definitive answer to this. The copy on the alert is pretty important as its the first think the user will read, but its purpose is to make the user stop for a moment and not to close the window straight away, it doesnt have to sell - so to speak. The main LP copy is where the selling magic is done. So they are both important but from a different point of view. You need to find a balance here, by doing the most popular thing in AM - TESTING

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I feel this, love explaining to my IT dept why I need Muse, Sublime Text, Photoshop etc on my work laptop...

Great follow along seems its going well

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after calculating the cpm during each test, the most recent one saw a 45% increase over prior. Found the issue. being outbid.

edit: It is friday night in vegas and I am playing with excel....

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Just wanted to ask about the possibility to loose quality due to being outbid. This is often the only cause for a well performing campaign to die suddenly.

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the 3 placements above I continued to spend money on. The initial + ROI was lost within a few days

Overall spend on these placements: 198.7
overall revenue from these placements: 180.60

I brought my winning LP to a new traffic source.

I also created a new LP variation, hosting it closer to my target geo.

After a few hours running, the CDN container further from my target geo was actually winning. Odd.


Spend: 52.77
Rev LP1:21.6
Rev LP2: 29.4

That was the data the decision to use LP2 was based on
the next day enough residual conversions had occured to give that test a profit of
18.73

I stuck with this LP and spend more on the traffic source.
Blacklisted a few really shitty placements, 0 click throughs, and/or >3x payout spent

Also blacklisted a few ips which kept visiting and not converting.

spend : 127.04
revenue: 206.05
profit: 79.01
ROI: 62%

between these two tests today, I fell only a few dollars short of my first 100$ day!

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Spend: 326.91
revenue: 503.75
profit: 176.84
roi 54%

And after my first almost 100$ day, I had my first almost 200$ day!

I killed a few placements mid test that while they converted, I was losing money every day on them.

Next day update: residual conversions trickling in meant revenue was actually
rev: 547.95
cost: 326.91
profit:221.04

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Went to add more money to traffic source, they killed my campaign. They do not like JS alerts.

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Congrats on your success! What is your LP ctr% if I may ask?

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my LP ctr is 34%

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Nice...Looks like you found a winning offer. I would try other traffic sources

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Going to have to, now I can't get this camp approved on the profitable traffic source above.

More updates soon.

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Day 3 was my first overall profit day.

spend 55.44
revenue 70.8
profit 15.36
roi 27.70562771


A few placements were sucking up spend without conversion so they were blacklisted.

Run was continued after these placements blacklisted

spend 54.24
revenue 111
profit 56.76
roi 104.6460177

This ROI is nice! time to scale!

The above budgets were be spent in 3h so a second campaign was started right after the first ended
day 5 results 1-Apr-16

spend 54.43..........55.39
revenue 103.8..........102.6
profit 49.37............47.21
roi 90.70365607 .......85.23199133

total profit today 96.58

And day 5 at almost 100/day profit

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Wow pretty interesting as i followed you a while back.

Mind if I ask what sweep or geo you in i.e. tier 1, tier 2 etc. Cause I'm either stuck at low double digit profit at best or just negative so any inspiration or reaffirmation would be nice

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Great progress!

Can I ask you, why do you copy your stats from Voluum to excel? To add some comments? If so, how do you structure your excel file? new Sheet for each day?

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Voluum costs never seem to match up properly to exactly what the traffic source spent. And no way to add notes for entire profit calculation, things such as wire fees, etc.

Also, I want to have a record of a thought process for how I optimize, and which things in the past had the best result. I find when experimenting on a few sources at the same time, after a few days I have no idea what I did already, or which things on which traffic source.

I don't really structure it. I just copy and paste stuff out of voluum each day that my decisions are based on, with some referencing to voluum if I ever need to go back and get more data out. I experimented with a few templates, but found them always to constrain me.

Essentially I just scroll down each day (it is really long) with the rough format
a)what I did and why, with voluum copy pastes
b)results
c) random things I should try but can't this instant and will forget unless I write it down.

I have different tabs for different traffic sources within the same campaign.

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I neglected to plan days in advance of running out of money in my account. Waiting on wire arrival before I can spend more. fuck.

I have hit up a half dozen traffic sources the past few days. Either no volume (popmyads), or nowhere near profitable (zeropark)

What do you guys think is the best method of scaling? When trying out a new traffic source that has volume, spend time on its optimization, or better to spend the time launching on more and more sources to find the fast profit ones?

Of course both are best to do, but in terms of ROI for my time, which is considered better?

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Generally speaking, what seems best to me is having a very good optimization system that is quick but still provides good results. 80/20 rules can be applied here too. Then you do go to apply this system on as many sources as your setup allows you to; depends on time, workforce, money, etc.

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Very good results tehdav, very good

One "lesson" you can take from this - every campaign dies at some point, so once you see something with potential, try to buy as much traffic as there is available. Run various bid levels head to head even tho some give you loser ROI, as long as its green, you should run it

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Thanks Matuloo!

I am noticing some limiting mindsets when it comes to my optimization and scaling
1) When I can make something run at 100/day or more, I slow down split testing, and don't resume until less than 100/day. The brain tries to preserve what it has instead of working for more, so I believe on a subconscious level the risk of a failed split test reducing profits beyond a ego-validating 100/day outweighed higher profits. I identified this in what I will detail soon, was that I hit 200 and 300/day only once I fell below 100/day during testing in those phases. Had I done these split tests earlier, I would have been running at higher profits earlier.
2) A second lesson is how fast I am doing things....in order to cushion the financial impact of testing multiple sources at once, I have been doing one at a time. Part of my hesitation for testing other sources immediately was I did not want to have an overall unprofitable day. Part was that it is my first time scaling to multiple sources and have to sign up on many, and approvals can be slow. Now that I am signed up with a bunch, scaling will be faster.

I tested a higher bid campaign around this time

I increased my bid 25% above my high bid camp for a new one. I blacklisted placements on my two lower bid campaigns so I would not steal them from myself. Also blacklisted anything on the kill/whitelist calculator from my previous RON results that it told me to blacklist at this bid.

Ran to spend 50$
spend 52.27
rev 23.94
profit -28.33
roi -54.19934953

This test sucked as one new placement sucked 30 of the 50 spend at -50 ROI. But the placement was a rebrokering of a placement on another network. I have since signed up for that network and will run on it soon.

I then attempted to scale on a certain traffic source. Unfortunately, my camp works nice on chrome browser, and browser targeting was not available so while I was able to break even a few days, the targeting options available did not let me cut to profit.

I have a few options here....
use a service for redirecting unprofitable browser such as monetizer.co
sell this browser traffic to another traffic source
optimize the shit out of my current LP till it gets decently profitable
Scale to a different traffic source that does offer browser targeting

I opted for the last, and results are ongoing there. How would you approach this situation?

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In all honesty, any of them can work ... or not My preferred way is to optimize the camp so I can still utilize that source, usually I do it by finding a new offer that works better with the traffic that the original offers isnt able to convert. Set up rules in your tracker and split test another offer or a few of them, to see if you can find a better one for the left-over traffic. Selling it to another source or a service like monetizer is also an option to consider, but my personal experience is that if Im able to find another offer for that traffic, results are better. So try to find the offer first, then use monetizer etc.

BTW : the mindset limits is something we all face at times, I'm still fighting with it too... even after so many years in AM. I like to enjoy life and not just work, so I tend to run away from my campaigns as soon as they start killing it once again ... its a never ending cycle

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When staggering campaign bids, what is the minimum difference? I currently have two campaigns, both profitable on the same source separated by 1$. Should I create a 3rd campaign at an intermediate bid between the two, 50c from each?

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Yes, 50 cents is a big enough difference, right now I have several campaigns at one source only 1 cent away from each other - but thats CPM bid, with pops 10-20 cents should be enough when its a profitable campaign. When you're just testing different levels, you need to set the bids more distant from each other as you're trying to find the sweet spot, but once it works, you want to exploit the source to the max and get all there is to buy, so you can push the bids closer.

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After the failure of finding more profitable placements with higher bid, my high and low bid camps were ran for a couple weeks.

The high bid campaign eventually seemed to burn itself out, its ROI had decreased to 30% from the initial 60 to 80%



The low bid campaign was still doing over 100% ROI so I left it on and turned off the high bid campaign.

I instantly got a ton more traffic on the low bid campaign, as I was no longer competing against myself

While previously it was only spending 50 ish a day, removing my high bid camp from the traffic source let me spend almost 150 a day on it!


However at the end of the week my volume went to shit. While I was spending 130 a day prior, by the end of the week it dropped to 30 a day.

I figured someone was outbidding me. But this week I did make over 800 profit this week


As I thought I was being outbid, I decided to turn on my high bid camp to try to scare the person off. I also took this opportunity to split test new LPs for the camp. I was not expecting to be profitable with the high bid camp anymore, I would have been happy with breakeven and scaring that guy off so I could go back to running just my low bid camp and making 100/day.

Or so was my goal. One new lander test had double the ROI of the previous lander! While at high bid!

I quickly brought this lander over to both the high and low bid campaigns and maxed my daily spend.

And holy shit, I hit my first $300 day!


I should have been split testing landers much longer ago!

But the low bid campaign was losing volume every day!



It went from making 100/day to making like 10!

So I upped its bid, and after playing with its bid a little, I was making over 300 a day!


And after running at high 200s-low 300s every day....I forgot to wire my traffic source and had to pause traffic. I am really burning through money in the traffic source at this point!

But I managed to have my best month ever, Almost 5K profit.


Not all that profit is just the traffic source detailed above. In the early stages of optimizing a second source. But I can't spend too much on it, and the ROI is lower. Only spending like 80/day on it and doing 20-60 profit.

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Congratz man, it seems 1k per day is not too far for you now .

Keep up the good work man.

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Was this totally new lander from spy tools or some changes were made in the old one?

You were running sweeps/pins, right?

Great results, 5k a month is something really great!

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This depends on the source heavily. Some sources give you a huge boost of traffic overbidding the 2nd top bidder, some gradually, some require 10%. What I'd do is try to max the CPM to where you'd be breaking even, often enough some new placements will show up and you can (if lucky) scale successfully just by bidding higher.

Congrats on the first $300 day, good job! Now do the following:

SCALE

Quick shot of traffic sources you should jump on instantly and give them a shot: propellerads,adcash,selfadvertiser,gunggo,popads,p opcash, zeropark. With all those covered and if the campaign has mass appeal, you should easily reach $500+ a day.

Another option: use generic banners on display sources (download now, play now style of banners) which are just there to create high CTR basically transforming display into pops. Before going the display way, make sure to really scale to all pop / redirect sources you can think of to max as much as you can.

Another thing: make sure you'll not run out of cash, start discussing payment terms, running 500+ a day is completely different when it comes to cashflow. Also, don't focus too much on ROI, ROI does not pay your bills, profit does. Sacrifice ROI for scale and just hustle to get as much traffic as possible!

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I have signed up for a bunch more sources, in the process of verifying ID, working through funding issues, etc. I have tested a couple of the sources you mention a few weeks ago, but that was prior to my new winning LP, it could be worth another shot!

In terms of cash flow, I have a network that owes me almost 10k, so i had to pause traffic until I get paid out, it is late by 2 weeks. I am sending traffic to another network, but my ROI is half of what the other network does. So maybe 100 profit a day right now. Will continue with scaling once I get paid out because I am not very liquid until I get that 10k. Also trying to get a pay bump at the new network so I could potentially scale with them.

thanks for the advice! In terms of more frequent payouts, is weekly the max most networks will do? I'd like more frequent than that, how does one approach negotiating that sort of thing?

What DSP sources allow the generic banners? I thought lots banned that sort of thing?

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It was a new spied lander, translated to the language of my geo

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My AM is not responding to emails and skype messages regarding my late payment. Not sure what to do... Almost 2 weeks late at this point!

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Is this a reputable network? It sucks to be late with payments, is there any reason for that? I mean, any quality related issues?

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Weeklies are pretty much the norm for decent volume and networks usually don't want to pay more often than that. There are exceptions of course, but you need to run a lot of volume to get paid more often - several K per day. I have also seen networks that offer daily payouts, but again, the volume has to be multiple Ks per day.

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I had my quality reviewed a couple times and the advertiser was happy. So no reason I know of. I PMed you the name of the network, I think they are reputable...

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It will depend of the network, personally I was put on payments twice a week once I started hitting $10k+/day on a regular basis.



Mehdi

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Got the PM, I'm surprised to see that this network is not replying and holding your payment, they are considered SOLID for sure. Let me see what I can find out for you.

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Payment issue has been resolved and I can return to scaling!

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Ah, I just started to look for options to help you, I'm glad you got it sorted out. Operation "missed payment" canceled

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Only a few $ shy of first $500 day! pinch me.

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Great work man!!! Keep going

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So many cool, serious and succesfull follow alongs in here lately !

@matuloo and @vortex are building millionaires left and right

Congrats on your first almost-500/day mate!


Mehdi

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I take donations to my bank account, anyone? ))

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I hit 500/day.
I almost hit 600/day
Offer went down.

But that is the game.
New offer testing in process.

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Do you know why the offer went down? Are you sure it's down everywhere? Don't give up on a campaign just because one network lost the offer.

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way to go man. and yea definitely look for the offer on other networks and also look for similar ones. maybe you can find one that converts even better you can just plug and play.

PS: did you think about scaling your angle to different geos? every failure has the seed of an equivalent success they say. if you keep looking so maybe the offer going down is what you needed to expand a bit and test more offers, geos, etc.

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Mr.Green is right, the offer can be still available with other networks, it can be just a CAP issue or the traffic quality of the aff.network you were using.

One way or another, don't let this stop you! You mastered the process, so it's just a matter of finding a working combination again.

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Unfortunately, the offer went down across multiple networks at the same time.

Using my angles and LPs for new offers in the same geos may be promising based on a few initial tests, so this is one thing I will be trying.

But this campaign was a very positive reference experience. I made a nice profit. And my process is solidifying in my brain.

Now I am hungrier than ever to hit 1k/day so this will not stop me!

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I decided to start journaling again as it keeps me honest with the process.

I had a few tests that were exciting such as the use of my previous whitelist for new offers in that geo, however unfortunately stability was low.

day 1: spend 10.45, revenue 19.60
day 2: spend 21.15, revenue 26.95
day3: spend 10.98 rev 6.65

Not sure why this declined so fast.

80% ROI to -40 in 3 days on a whitelist that in the past was very consistent.
I then got a paycut on the offer, I may have been running in a manner causing a low retention rate. At least that is my only explanation for that issue.

Just saw a similar issue with another new offer, I ran it for 3 days, and while the first was profitable, further days did not show the same trend.


Oddly, these ROIs are not instant. This offer had the tendency to convert days after the traffic was sent.

It was then discontinued.

Getting setup for a new camp, I think the multiple tracking URL's in Mundo's backend means different advertiser LPs for the same offer, is my understanding of this correct? (see below)

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Nice FA. Good luck on hitting four figs day.
Also Whats your server config?

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