Hi guys,
I will start with 2 very interesting stats, I pulled from http://www.forbes.com/sites/constantcontact/2015/09/17/10-reasons-to-use-email-marketing-as-told-by-small-businesses/
"* 91 percent of US adults like to receive promotional emails from companies they do business with
* Email is almost 40 times more effective than Facebook and Twitter combined in helping a business acquire new customers."
it explains pretty well how vast might be the impact and the exposure of a campaign via email marketing. But that's not all!
Small business owners share valuable insights from their own experience with this type of marketing, and here I bring it to you (from the same article
http://www.forbes.com/sites/constantcontact/2015/09/17/10-reasons-to-use-email-marketing-as-told-by-small-businesses/)
"1. Build credibility
People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content.
2. Boost sales
When you have an audience of people who are interested in receiving updates from your business, you’ll be able to think differently about how you boost sales throughout the year.
3. Strengthen relationships
If you want to build strong customer relationships, it’s important to have an effective tool to communicate with the people who matter most to your business. Email gives you the ability to stay top-of-mind and keep people engaged with your business during your busy season and the slower times of the year.
4. Learn what works
Email marketing gives you the metrics you need to see how your emails are performing. These insights help you market smarter, and also give you the advantage of better understanding the needs and interests of your customer base.
5. Reach people on any device
With nearly two-thirds of all emails being opened on a mobile device, email marketing is one of the best tools that can help a business take advantage of the growing popularity of mobile technology.
6. Look professional
Email templates aren’t just easy to use; they’re also designed to make sure you look professional when you reach your audience member’s inbox. You can insert your own content and customize each template with your logo and colors to make sure it matches your brand.
7. Get immediate results
When running a small business, every sale, order, or appointment can have a significant impact. With email, you’re able to get the results you’re looking for right away and easily track how your different campaigns are performing.
8. Generate leads
Not everyone who joins your email list will be ready to make a purchase or sign up for a service. Email gives you the opportunity to capture new visitor’s attention and nurture the relationship with helpful and informative content.
9. Promote services
Service businesses face the difficult challenge of keeping clients interested in their business, even when they aren’t looking for services at different times of the year. Email gives you the opportunity to keep your client’s attention without overwhelming them with unwanted information.
10. Attract new clients
In addition to connecting with the people on your email list, you can also share your newsletters and announcements on your own social networks to bring new people to your business."