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Need help: Dating Mobile offer experiments (18)

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Hey guys,

I am working on Dating niche. Here is my outcomes after few campaigns

Experiment 1

Traffic Source : AirPush
Targeted country : IN
Offer : dating
Payout : $0.50
ROI : -100%

Type of ads : Icon Ads (96 x 96)

Please see the below screenshot of the stats




Experiment 2

Traffic Source : AirPush
Targeted country : IN
Offer : dating
Payout : $0.50
ROI : -100%

Type of ads : Overlay Ads (300 x 250)

Please see the below screenshot of the stats




PS: I limited the spend money since the offer payout is very less.

Questions
1. Can someone guide me to choose the best traffic source and offers to promote dating offers?
2. Which types of ads works well with dating offers?

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Question why are you fixed on this Indian dating offer? Is it proven? If it's not, then I would go back to your affiliate manager, and ask for a mobile dating offer that is doing volume.

Also, "girl friend" suggests that there are just girls that will be friends on offer. You might want to change it to "girlfriend".

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Does the offer work for other affiliates?
What is the conversion flow?

As Mr. Green said, the "girl friend" is too "nice" and the "Need GIRL FRIEND" feels a little cold. Try mixing it a little and maybe a bit more playful.

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You have certainly sent enough clicks to get at least one conversion, so there is a problem somewhere. As the guys above me suggested, are you sure its a workign offer?

I have to agree that the adcopy is pretty dull as well, give it some juice and get creative. What I find to work with dating quite often is switching the roles, so instead of "are you looking for a new GF", try to use "These women are looking for a boyfriend" ...

Are you direct linking this, or going through a landing page?

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@Mr. Green The reason I chose this offer is, it was proven 6 months back. I was using icon ads and was getting 200% ROI. And the bid became higher and I couldn't run the campaign anymore profitably. So when I started AM again I started with the same offer with banner ads. But somehow from the clicks this time offer is not converting well. Below is the stats. Yes, "girlfriend" suggestion I will make it. Thanks for that.



@affiliaxeoran I need to confirm with the Affiliate manager about it whether it converts now a days.

@matuloo I am currently doing direct linking to the offer. I will try to create more creative ads to be catchy.

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I understand why you tried to run something that was doing well for you in the past, but things change. It may very well be that this offer is saturated.

Ask your AM how it is performing now, try to play with the angles like suggested and also try to find out from your AM about similar offers that you should split test it with.

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Yeah right. I will find few other offers and will improve the angles soon.

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Hi Rexpsunny... If you interested in India as a market in adult or dating then lets connect via PM.

India is one of our top markets we have alot of experience there... Might be able to give you some more visibility
Cheers!

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Hi Guys,

======UPDATE FROM MY SIDE========

I stopped trying Flirchi dating offer which is very old and was not converting at all. And I have tried iHeartBreaker dating offer

Name: Dating - Casual - iHeartBreaker MOBILE SOI (US,UK,CA)
Payout: $2.00 PPL
Action: Converts on Registration

Total unique clicks : 89
Conversion : 0
Banner size : 300 x 250 and 320 x 480

Below are the creatives used


Still not getting any conversion using iHeartBreaker

And tried using a lander page. But it ddnt help at all.

Questions:-

1. Any specific converting dating offer at the moment?
2. Mobile dating would be difficult to convert than desktop?

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Yes there are dating offers that work. Even Flirchi that you mentioned still works for some publishers. Is this offer converting for other affiliates in your network?

Regarding your creatives, maybe try playing with the first one for a little. instead of "need a GF" try "want a GF". Mayby use a different color for the word "crazy" in your creative.
Small changes can make a big difference.

Also, if this is casual dating and not mainstream dating, maybe your creatives should be in the same vibe. The first creative looks nice and friendly, not exactly a casual relationship banner. So maybe try using it for a mainstream "girl next door for long term relationship" offer.

Lastly, try matching the colors of your banners to the colors of the offer`s LP. You want continuity from the impression of the banner to the registration and if the banners look different than the LP that can hurt your CR.

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US, UK, CA - not the best picks for a newbie, but your call, it can still be done

You do not do ANY judgements after 89 clicks. How many placements was this from? How many clicks per placement, 2 or 3? You cant really do anything with that kind of data. I see some banners are doing way worse in CTR than others, use that information.

Sorry man but those banners are really bad, totally dull. Would those make you wanna join a dating site? There is no clear message on them.
Take the 1st banner for example : "girls gone crazy tonight, wanna know why?" What are you trying to sell here, a hookup guide or tickets to the latest Justin Bieber concert?
You need to give the banners some juice and a clear message.


You tried 1? I had to try about 20 landing pages until I made one work when I was starting, and not that I was ripping them, I was changing the headlines, photos etc ... customizing it. If your LP didnt help, then you used a bad one. Try more, test test test

1. There are tons of dating offers converting at any moment, your AM will tell you which ones those are. Keep in mind they wont convert for everytbody, only for people with the right funnels and the matching traffic - yuo need to build the first one and search for the other one.

2. both do convert, mobile is usually giving me more quality problems and the payouts are lower than on desktop, but its possible to get cheaper traffic in mobile, so it kinda evens out.

Keep on testing

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===Update===

I have tried changing my angle "date a girl next door" and "girls looking for bf's" and "boys looking for gf's" etc

Here are the stats




Luckily got a conversion $0.50 but total clicks were 560. I can't measure conversion rate from such kind of campaign.

Can somebody suggest what is the best mobile traffic source for dating offers? [Presuming targeting is the issue] Any suggestions are welcome!

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First thing I'd suggest - run a bot test on that traffic. Those CTRs are suspiciously high - I suspect most of your clicks aren't from visitors who have a gender at all...

http://stmforum.com/forum/showthread...367#post180367

Once you figure out which placements you have access to that aren't 100% bot traffic, try running the campaign again on just them. You'll see much lower CTRs - but that's good, because you can then start to optimise your ads for CTR at least, based on actual human clicks.

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@caurmen Thanks for suggesting to track the bot traffic. Here is the result of bot tracking script

Total clicks in AirPush : 205
Total clicks in bitly : 140

Difference : 65

32% might be bot traffic in that sense?

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Can you break that down by placement?

Yes, it's at least possible that the 32% is bot traffic. The most useful thing to do now is to look at placements where the bot traffic is higher than that, and exclude them.

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@caurmen Sorry. I ddnt get how to check bot traffic percentage individually in placements section. Attached is my dashboard along with creative.



And here is the publisher clicks report



And I would like to track each and every button clicks in the landing pages. Like that , I can cut the low performing LPs quickly and save time. Can you please suggest any tracking solution for that?

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Hi,

My campaign is getting improved soon after the LP and I am measuring each and every JS click events in the LP. And I could make this offer works little bit.



I would need suggestion in tweaking this campaign with AirPush optimization. Thanks!

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I think you can dig out some low performance thing and cut it.like OS

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