How do you track website (sales page) conversion with Facebook pixels?
1. Can you tell the merchant or affiliate network to embed your Facebook pixel into the sales page (which has your affiliate tracking ID) for you to track website conversions?
2. If you're cloaking, the process when someone clicks the ad would be... Ad > Cloaker > Tracker > Landing Page > Sales Page (with your Facebook pixels). If this is the case, won’t Facebook detect that you used a cloaker?
Or do I get the process right?
Thanks in advance!
1. You need the advertiser to place it on their conversion page. The limitation here is that, much of the time, advertisers only use postback URLs and won't place any client-side images/JS unless they trust you or can be bothered. It's a security/tech setup/laziness issue.
If using Cake for example, the advertiser could place the network's iFrame tracking snippet so that affiliates can dynamically insert anything via the HTML field under tracking. However this is a huge security risk for them as affiliates could put pretty much any crap in there.
2. If the offer is non-compliant and not what you had approved then yes, they could technically tell as the JS will push data about browser URL. Whether FB uses that is another story - it would need to be programmed into their system and/or they would need to micromanage it a lot. Consider this: you may advertise www.dailyburn.com... but the conversion page is actually secure.salesdomain.com at the end of the check out. It's not possible to, in an automated way, know that a mismatch between ad destination and pixel event domain is a problem.
Thanks for that Zeno!
I guess I would have to put those Facebook pixels on my landing page then...
Yea, or fire them on the clickthrough events (I just made a thread about that).
I believe you are talking about this, Zeno: http://stmforum.com/forum/showthread...re-Effectively
Thank you very much!
Yep, that's the one!