How to properly scale a campaign on Facebook to push more rev and make more money (9)
How to properly scale a campaign on Facebook to push more rev and make more money
A lot of people have been asking me, how the hell was I able to get to XXXX per day with TEESPRING in a manner of months; because when they tried and launched shirts they failed.
My trick is simple - once I find my unicorn I work real fast to scale that one unicorn as fast as I can. All while, my team is continously launching new shirts every single day. We have this saying "No idea is a bad idea" so we try every single stupid t-shirt idea we can think of, and many times they pay off big.
This same method can be applied to anything really, mobile apps/games on FB, lead generation, sweeps, ecommerce and more.
When you find the unicorn (in this case lets say a shirt where the CPA is $2) you want to scale it out horizontal - more interests, more countries, more devices, more ad placement types, etc.
STEP 1 - Look at your data, see if there's any significant pattern there.
Lets say you did a shirt that was about cats, you targeted 5 different interests (remember best practice is 1 ad per ad set, and 1 interest per adset only, using same demo)
Interest 1 - cat rescue society
Interest 2 - everything for your cats store
Interest 3 - i love cats
Interest 4 - my cat is my god
Interest 5 - people that like cats (broad)
You see that - my cat is god did crazy well, what you want to do is look what age breakdown/sex breakdown that interest had, and which ad placement.
Lets say the $2 cpa came from Mobile News Feed, Age group 45-55, Female and that interest.
STEP 2) Open audience insights and plug in this shit!!
Now click on pages liked on top, and sort by affinity. You want to take the top 10 sorted by affinity, duplicate your ad set and target one of these per.
Run the data, and see what happens. When you uncover a kick ass interest, you want to repeat this step 2, and plug both the original interest, and the new one in - this helps you narrow down your audience which is cat crazy that buys everything cat related you throw at them.
Step 3) Is your offer in english? Make an adset using your best targeting for every single geo that speaks English. *NOTE: If you are running geo specific offers, this might not apply
Step 4) Plug in your top performing interests into audience insights, select NO demo targeting - and see where most of the fans for these pages are from. Target these geos using existing ads and/or new ads translated into their languages.
There you have it, some tested & tried methods to quickly scale. Happy New Year!!
Droppin knowledge bombs yet again...thanks iAmAttila!
Great post - What ad type and bid type do you suggest? I used to do really well with page post engagement ads - these days I can't get cheap clicks if my life depended on it for shirts (or much else for that matter)
Adhustler its different for each offer man. Just test them all because every shirt niche is so different.. you have ones where they buy everything and some where you have to test tons of different angles and campaign types before you hit it..
What i know i learned from testing everything and reading the data.
Originally Posted by iAmAttila
Originally Posted by adhustler
Gold here - thanks Attilla. For Teespring on FB, what US-speaking geos are you referring to, outside of Canada? Perhaps you are doing Teespring Europe selling in UK and such?
Originally Posted by nebraska311
Australia new zealand ireland england singapore .. google is your friend when it comes to answering questions instantly.
Type in what countries are english speaking and youll get the golden list of links with the answers like wikipedia in this case
Great stuff! I've been seeing a lot of t-shirt stuff recently, along the lines of 'I was born in 19xx'. Don't think they were running via teespring though.
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