Adwords questions! (6)
Hi guys, I hope you are having a great 2016, I am starting today with Adwords and I have a couple of questions to ask to those you have used adwords before. I've only been using Facebook Ads so far so this is my first time getting started and I would like to ask some questions.
Ok so according to Googles Keyword Planner. My campaign has the following stats:
(Search only)
Keyword 1: 897,000 Searches | Averge CPC: $0.03 | Competition: Low
Keyword 2: 913,000 Searches | Averge CPC: $0.04 | Competition: Low
Country: Germany
So I had this campaign running before on Facebook (Same keywords targeted) and I was paying $0.22 CPC and the ad was making me around $0.35 - $0.55 EPC I was getting approx 70% ROI which was nice. CTR: 5% - 6%
However these prices on Google are really great and that's why I want to try and see if it might be better to run it on Google. Coming from an SEO background, Google traffic always converted better for me than facebook.
So now my questions are:
1. What CTR can I expect for my campaign as the competition is low, actually it's close to none.
2. When setting up the ad, google estimated that I will be getting 1,000 impressions a day and 1 to 1.5 clicks a day max. Is this accurate? I mean this is CTR below <1%. And why did it said 1000 impressions a day? Both of my keywords have nearly 2 million searches a month. The suggested bid was $0.05 I bid $0.07.
3. When I launched the ad immediately I got "Campaign Status: Eligible" Does this mean it's approved? Since this was instant.
4. Any more tips you can give me for adwords 
Regards
MArko
1. CTR depends a lot on your keyword, and your demo. If you segment by age the keyword then CTR will be different depending on age or sex, etc.
For example
keyword: $5 hearing aids
CTR for the 18-40 year old crowd might be crap, whereas for the 40-60 year old crowd higher, and then for 61+ even higher.
2. There's probably more to it than what google is saying, just set it up and test.
3. It means it was semi-auto-approved, but will be re-reviewed once the ad starts gaining momentum by its system.
4. Try GDN as well.
5. Make sure you setup retargeting because its very powerful.
Yo, I wish someone would do a Google guide like Zeno did for FB.. any takers? 
Thanks for the replies guys, I will start the ad Tomorrow and post the results.
any updates?
1. You can have low ctr depending on your keyword targeting or display targeting.
It can depend if your ad copy and keywords are focused towards searches.
Tightly theme keywords and copy. It helps increasing ctr to conversion.
2.Take their tool with bags of salt. Mainly set something up and test.
3. When setting up there's an auto ad review if it doesn't flag up straight away.
4. Think of your setup to being tightly relevant and themed for ease of reporting and test ad copy to increase ctr.
Negative out keywords across campaigns to keep from keywords competing against themselves.
Remember Google is in the business of making money from advertiser so don't let them dictate your campaign direction without relevant data.
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