Home > Paid Traffic Sources > Adult Traffic (NSFW)

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Too broad? (13)

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After looking over all the threads here, and paying attention to the newbie starter guide, I noticed that the key advice being given is to focus on 'small-pockets of profit' in the adult space, and that going broad is a nightmare for your margins (and hairline). By broad, do you mean focusing on campaigns that cater to particular angles, like fetishes for example? I'm running a couple of a adult dating offers in Europe, with the -50% roi still persisting over the last two months. How would I focus on 'pockets-of-profit' in this sense, would it come down to giving specific angles and headlines to my landers and creating banners that are congruent with the overall theme?

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Pockets of profit usually mean something that gives you high ROIs but is limited by something else.

For example : imagine that you run a RON camapign for a test, it fails, but after analyzing the data you find out there were 5 small sources/placements that gave you 200% ROI. You can target just these 5 sources and there you have your first pocket of profit.

It can be defined by other factors, but it always have to be limited by something : certain hours of day, day of week, device type, carrier ...

Going broad means to lift these limitations - so pushing all sources, 24/7, all devices etc ... The less limiting factors, the more broad you are running.

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Damn, I've already done that on the campaign I'm running and that placement is barely touching scraping -50%. What would you recommend, starting a new campaign? Or still go ahead with the optimizing phase?

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Hard to say, you didnt give me any data that I could base my suggestions on

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- LP 5
- LP 6
- 2 POP
- 5 POP

Please ignore the data in the spend part, Thrive tracks it skewed due to the ad network being on a CPM bidding basis.

Overall data for the last 7 days
Combo 6
Clicks: 5181
LP Clicks: 770
LP CTR: 14.86%
Conversions: 69
Revenue: 99.31
Spend: 157.31

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Yep, mataloo explains it perfectly.

On adult specifically, I'd also encourage you to look for small "pockets" of traffic which require a bunch of custom work to monetise. Fetishes or unusual preferences would be the classic example. Basically, you're looking for anything that could make what you'd consider a decent profit, but which an $xx,xxx a day affiliate would consider not worth the effort. They're excellent places to start your affiliate journey because you're not trying to out-compete the top affs in the world on your first campaign!

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Do you guys mind elaborating more on the best way to go about the given advice ?

Running a RON campaign ( for a couple days / weeks ? ) to find areas of potential profit - then focus on them ?

Or

Using your own intuition / guessing to specifically target "Fetishes or unusual preferences" from the very beginning to avoid running a RON campaign ?

Or maybe a combination of the two approaches ?

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You can do it in several ways. Running RON for a while and then analyzing the data is probably the fastest way. And I think also the one used the most. But you already need to have an optimized funnel and be prepared for a significant loss.

You can also run in premium spots and look for profitable hours or whatever combinations that give you good results.

You can try the fetish approach when you discover specific sites for example, or when looking for fetish traffic for an already build fetish funnel.

Its also true, you will build some kind of intuition and skill set to detect these pockets of profits and how to approach it. You need to develop your own strategy, like with everything in AM

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Im not sure how to look at this since the costs for click seem very high in some cases. I realize you said I should ignore the "spend" but I dont know how much off this is. In some rows I see costs as high as 40 cents per click. Its really hard to give you any advice right now.

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I#ll update the costs manually, and then edit back in the structurally correct data in the next posts. Thanks.

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@dabrostyles - once again Matuloo nails it with his explanation above.

As he mentions, which approach you take partially depends on your budget. It's a lot cheaper to search out a smaller fetish site and test a single campaign there than it is to do a broad RON campaign and look for profitable spots within that. On the other hand it's a lot more work to run a bunch of customised campaigns with small potential returns. So choosing your strategy needs to be based at least partially on your available time and money budgets.

Another element is whether you have better than average knowledge of a subculture, a demographic, or even a fetish. If you know Brazilian culture very well, for example, to the extent that you're familiar with sexual slang and cultural mores around sex, you'll probably find you have a significant advantage compared to other affiliates in running on Brazilian sites. You'll be able to choose better angles, pick better pictures, and write more compelling copy. That's true in all verticals and adult is no exception.

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Understood a lot better now - I will get to work with your advice in mind.

Thanks matuloo & caurmen

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Youre welcome

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