Question: strategy behind good placement campaigns (2)
I've heard many times to have one RON campaign and once you get profitable placement, than you should create another campaign just with the good placement. My question is how much data do you need on a placement and how many placement do you need to start a targeted campaign?
Here is placement data from the last 7 days, at this point do you think I should start a targeted campaign? I have done my best but currently I am sitting with -26% ROI overall and -15% ROI last couple of days. (Cost may not be 100% accurate for each placement)
Very nice! Looks to me you're ready to start a whitelist campaign!
I have just the thing you need:
http://stmforum.com/forum/showthread...Banners-Part-2
I would also recommend reading bigeasy123's method here:
http://stmforum.com/forum/showthread...high-x-xxx-day
Good luck! Feel free to ask further questions.
Amy
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