Hi,
i'm promoting a cpa offer through facebook ads targeting New Zealand.
i can't get much traffic. here what i've done and the results :
1) i've targeted [NZ] | Women 23-33 | Click to Website : i set cpc to 0.25 $ daily budget 5 $
in interest i used facebook ads insight, and targeted fan pages from there.
results : reach: 303 click: 2 cpc: 0.24 total cost : 0.47$.
offer is flight center gift card.
2) i've targeted [NZ] | Men 23-33 | click to website : i let bidding automatic daily budget 5$
same interest,
results: reach : 2620, click : 15 , cpc : 0.26 , cost : 3,84 $
so how things work in facebook ads what should i do to decrease cpc and get traffic please ?
how to target the right audience for an offer please .
i've red zeno guide for facebook ads. thanks