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How to update cost properly with Voluum (3)

12-26-2015 12:40 PM #1 andy2889 (Member)
How to update cost properly with Voluum

Hi guys, I have a question to ask. I'm running campaigns with Popads and the cost on this traffic source and Voluum will never be the same due to click loss. I still don't know how to deal with this. As you know carriers/OS/placements have diffirent cost per pop and if I simply update my cost with Voluum, the costs of those factors will be even.

If anyone have a more logical way to deal with this, please help me! Thank you guys!

12-26-2015 01:03 PM #2 matuloo (Legendary Moderator)

There is no way to have 100% accurate numbers in Voluum. The best you can do is update costs once the day is over or adjust the cost as the clicks come in.

When optimizing, you will need to pull a report from the traffic sources you are using and compare it with the revenue generated.

12-29-2015 11:27 PM #3 thedudeabides (Moderator)

If you wanted to, and I really don't advise you do this, you can create multiple duplicate links with a different cpc amount appended to the end, and replace links with matching cpcs according to reports on the ad network. I used to do that with prosper202 years ago for keyword campaigns.

Really though, just use 3rd party conversion tracking with the adnetwork if possible and see the correct numbers there.

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