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Sales Funnels (Offers) vs. Affiliate Marketing Crossroads (6)


12-26-2015 10:06 AM #1 sesketzis (Member)
Sales Funnels (Offers) vs. Affiliate Marketing Crossroads

Hey Guys,

So I'm at a crossroads in my business at this stage and would love some ideas and feedback (joined STM 2 days ago).
I currently build sales funnels for a living (mostly for myself and some occasional client work).
What they're more commonly known as in the AM space are 'offers'.

I absolutely love building them, but I'm also very interested in the AM space because:
- It involves a lot less work on building out the entire funnel.
- It is extremely scalable on the traffic end (so the main goal is mastering paid traffic and copywriting)
- Less headaches with suppliers and other stuff you run into building out a funnel.
- Less upfront costs (building a solid funnel costs xx,xxx+)

The downside is obviously AMers can't control the offer's funnel and they stand to make less than the advertiser.

My current business is doing mid xxx,xxx at the moment which is fine, but in 2016 I'm really looking to hit 7 figures and the affiliate marketing space has always interested me a lot.

I've got a fairly wide network and many of them are affiliates too. I'm 22, so I've got a lot of flexibility and fairly minimal personal commitments which is why I want to take advantage of this opportunity.

So I'm currently tossing up between making the transition from IM > AM.

Appreciate all your insights.


12-26-2015 12:39 PM #2 cmdeal (Veteran Member)

I am not sure why this has to be an either-or decision.


12-26-2015 02:01 PM #3 sesketzis (Member)

I think at this stage it's mainly a focus thing. I'm not one to spread myself too thin, even if there's overlap. But I'll definitely be sticking around STM regardless.


12-26-2015 03:31 PM #4 scitox ()

Curious to know what verticals you're now mainly focussing on. And when you're talking about creating sales funnels for yourself, what's the end product you "sell"? Digital or physical product?


12-26-2015 06:54 PM #5 matuloo (Legendary Moderator)

Quote Originally Posted by cmdeal View Post
I am not sure why this has to be an either-or decision.
What he said. A combo of owning an offer or offers and handling the media buying in-house - isnt this the dream combination?


12-27-2015 12:08 AM #6 sesketzis (Member)

Quote Originally Posted by scitox View Post
Curious to know what verticals you're now mainly focussing on. And when you're talking about creating sales funnels for yourself, what's the end product you "sell"? Digital or physical product?
The verticals I'll be focusing on will be weight loss, and maybe one more once I build out that offer.

Quote Originally Posted by matuloo View Post
What he said. A combo of owning an offer or offers and handling the media buying in-house - isnt this the dream combination?
Yep, I think thats the road for 2016.


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