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Traffic volume problem in Popads (11)

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Hi STM,

I've been running my Vietnam campaign for 3 days in Popads. But I have problem with traffic volume. I only get about 3000 views per day. I need more traffic to get data faster.
Average bid for Vietnam $ 0.00116, my bid 0.0015.
Categories : All categories except Adult
Frequency Cap: 1/48h
Speed: 86.2%
Adv. type: Popup (Preferred)



My questions
- Am I doing something wrong with my campaign? or they just have low volume for general traffic?
- Where I can get volume for Vietnam general traffic?

Thanks

Tio

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I'm not an expert by any means.....

but there isn't that much traffic in Vietnam.

But I do see your bids.

The effective MAX BID in Vietnam right now is 0.009.

So perhaps there are a few advertisers bidding up and hogging all the traffic.

Inside popads campaign...what is your daily budget? and total campaign budget?

You know as you are making your campaign selections...you can hit the summary tab and it will show you the ESTIMATED daily traffic for your campaign based on your selections and bidding strategy.

Try UPPING your bid to get into 1st or place...and upping your max daily budget etc. ...click on Summary and see if more impressions are available.

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Hi Atlmarketer,

Thanks for your suggestion. I don not set daily budget but I setup total budget $15 for the first day - and top up budget $15 today.

This is my campaign summary right now.


And this is campaign summary if I increase my bid to 0.005


It seems they could not show the actual traffic estimation for my campaign as they show that I will get less than 1000 impressions per day. But I hope can get enough traffic soon.

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Try to set your frequency cap to at least 1/24hr. Else your traffic will be very limited.

Increase your bid as well. Try create 3 or 4 more the same campaigns but trying different bidding price. Maybe $2 , $3 and $4 CPM for the new campaigns respectively to see which bid can gather the type of volume that you wanted.

For Popads, when you are bidding $0.005 doesnt mean that every single view cost $0.005. It only means that the system will help you place at most $0.005 bidding price for placement that have very high bidding price. In fact, for example when you place $0.005 bidding price, you only spend at most $0.003 averagely for country that have lower average bidding price.

Hope that helps.

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There's LOTS of traffic from Vietnam! In fact, on PopCash, that's the geo that has the highest traffic volume (at least for mobile)! You already got some great tips from other members - here are mine (some of which will overlap with theirs):


1)Change frequency to 1/24, unless your stats indicate that your campaign is only profitable at 1/48 (or if you have other good reasons for setting it to 1/48).

2)Don't touch throttle settings (again, unless you have a good reason to).

3)Increase your daily budget.

4)Increase your bid.

5)Test popunders/tabunders/tabups (ESPECIALLY popunders - usually that's where the volume is!)

6)Try other pop sources - PopCash as was mentioned above has a lot of volume (largest geo in terms of mobile traffic volume), and so do Mediahub (4th largest geo in terms of overall volume) and Zeropark. These self-serve sources would be a nice start, and then there are managed sources like propeller and gunggo that you can try - I don't remember exactly how much VN traffic gunggo has, but propeller has quite a bit (my old records from half a year ago shows around 1m daily impressions for each of web and mobile).

VN is a great geo! Lots of traffic and not much competition (yet). Have fun!


Amy

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You pretty much have it all here, summed up nicely in one post

Bid, frequency cap, budget ... there you go

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Hi Amy,

I raised up my bid yesterday. But I see my conversion rate dropped from 5.5% to 2.6%, and negative ROI. I think the new placements start giving traffic so I should re-optimize my campaign. Am I thinking right?

Thanks

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Yup, your logic is correct. The higher bid gave you access to more placements and some of them were either low quality or not working with your funnel. You need to keep an eye on your campaigns all the time and optimize accordingly, there are new sources/placements added pretty much daily.

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You are correct! But let's look closer. Could you please look into your stats and answer the following questions?

1)When comparing placement data from before and after you raised the bid, are you getting traffic from new placements? If so, how are the new placements doing in terms of ROI? Better? Worse? (Usually when you bid higher you'll trigger better placements, but you'll usually also be paying more as well, so that bidding higher is sometimes better, sometimes not.)

2)Also compare placement data for the same placements at the different bids. Are you getting better ROI at the higher or lower bid? (On some traffic sources, when you bid higher, your ad will be shown to the visitor earlier on while they're surfing the target placement, which will often give you better conversion rates.)

3)Overall, how much are you paying per CPM before the bid change and after? (Sometimes even when you raise your bid by a lot, you don't actually get charge by that much more!)

4)How much more traffic are you getting per day at the higher bid compared to the lower bid? (If you're not getting that much more traffic, it may be better use of time to test new test sources instead.)


I do realize that you may not have enough stats to answer these questions, but these would be good to look into in order to gain insight into how your particular traffic source works, so that you could tweak your camps using that knowledge.

Something else you can try, is to clone that camp and assign different bids to them and run them all at the same time for a short time, just lomg enough to see which bid gives you the best ROI. Then only use that camp to do all your lander testing and offer testing, pausing the rest.

Also, since you've been running this camp for a while, you may want to dig into your stats deeper to see if you could narrow down your targeting. Look at OS, connection type, carriers, devices, browsers, and see if there is anything that's been doing terribly that you can cut out.

And have you tested popunders at PopAds? What about PopCash? I would highly recommend that you do, if your offer accepts popunders.


Amy

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Yeessss... Thank you for helping me Amy. This comment is one of best guide for me in STM . My campaign near to break even today. I had to do my homework right now. Cheers..

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Besides what vortex said, that is a great resume, start to work also on your whitelists, putting there the placements/sites that are giving you a good roi, so you can bid more on those, also on blacklists, putting there the sites that have very low conversions or even none with enough traffic received from them to test them.

It's all about creating a cascading of campaigns with different bids and having into each one the sites that give you a positive ROI with that campaign bid.

Typical initial setup would be (ordered from high bid to low one)

- Whitelist (the best sites here)
- Test campaign (the one you use to test placements/sites and to decide if they belong to the white or black list) -> Blacklist (the negative roi sites here)
- Fallback campaign -> Blacklist (the negative roi sites here)

Then you can keep adding more whitelists to create a cascading of bids. You can also add fallback campaigns with a lower bid than the test one, where the sites added to the blacklist will "fall" and might be profitable at that lower bid. If not, add them to a second blacklist for the fallback campaign to block them also from it.

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