Need help on setting up campaign (2)
Hello everyone,
How do you setup your campaign?
Let's say that I want to work with 5 angles and 3 ads on each angle.
Angle A - Ads1
Angle A - Ads2
Angle A - Ads3
Angle B - Ads1
Angle B - Ads2
Angle B - Ads3
... and so on.
What is considered one campaign? Does a campaign mean one angle or does it include all angles?
I've read that you should consider moving on from your campaign when it doesn't convert 4X your payout on web offer. Would that mean 4X per angle or 4X per all angles that I make into a single campaign?
I hope I don't confuse you. Thanks!
This is not an easy question to answer, but I'll take a shot. 
The first thing to realize, is that there is not one definite way to do anything in AM. Everyone does things differently, depending on their experience and the particular situation. My advice is to just do what makes sense to you at the time, then observe the results and adjust your approach as necessary. Testing and observing results will beat speculating and not taking enough action, every time. (Not implying that that's what you're doing at all! Just warning you about this very common trap that I've fallen into countless numbers of time and still do occasionally. )
The "4x payout on web offer" is what is called a "rule of thumb". This rule can change depending on your particular situation. The question here is "how much money should I spend on something before I can conclude that it's a lost cause?" And that is not an easy question to answer even for seasoned affiliates. But if you must use this rule of thumb, then I would say that the 4x payout should be applied to each angle, assuming the angles are very different from one another.
As for what a campaign should include, that will depend on your personal preference, your experience with a certain traffic source, and other things. If you like, you can start a follow-along thread with details on the type of offer you're promoting, your traffic source, your angles etc. This way it would be easier for us to provide suggestions on how you can lay out your campaign. To give some examples though, if all your angles are using the same landing pages, you can most likely test all angles in a single campaign - by letting banners rotate at the traffic source, and using a tracker to rotate the landers on the backend. On the other hand, if each angle is using different landing pages, then it would probably be easier to set up one campaign per angle in your tracker, and then at the traffic source you could either set up a single camp to split test all the angles, or set up one camp per angle as well.
Again, just do what makes sense to you at the time, and adjust if you don't like the result.
Hope that helps! Have a Merry Christmas!
Amy
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